{
  "name": "shapewear-ad-claims-risk-list",
  "version": "2026-08-15c",
  "license": "CC BY 4.0",
  "note": "Items to check, not a compliance ruling. A match does not mean rejection; no match does not mean safe. The platform review and your own legal judgment decide.",
  "categories": [
    "shapewear",
    "functional intimates"
  ],
  "families": [
    {
      "id": "weight",
      "label_zh": "量化减重与体型变化",
      "label_en": "Weight and body-change claims",
      "why_zh": "服饰改变的是衣服下面的轮廓，不改变体重或体脂。任何\"减了多少\"的表述都是商品做不到的效果承诺，在美区同时踩广告平台的误导性主张条款和商品页的虚假描述。",
      "why_en": "A garment changes the line under your clothes; it does not change body weight or body fat. Any \"how much you lose\" phrasing is an outcome promise the product cannot keep, and it lands on both the ad-platform misleading-claims rules and the listing-accuracy rules.",
      "seen_in_zh": [
        "商品详情页标题与卖点",
        "口播第一句",
        "字幕",
        "达人视频里的口述",
        "评论区回复"
      ],
      "seen_in_en": [
        "Listing title and bullets",
        "The first line of the voiceover",
        "On-screen captions",
        "What the creator says on camera",
        "Replies in the comments"
      ]
    },
    {
      "id": "sweat",
      "label_zh": "燃脂、发汗与代谢",
      "label_en": "Fat-burning, sweat and metabolism",
      "why_zh": "\"出汗多\"不等于\"消耗脂肪\"，而这一类说法把穿着体感直接说成了生理效果。这是塑身 / 暴汗类目被下架最集中的一族。",
      "why_en": "Sweating more is not the same as burning fat, and this family of phrasing turns a wearing sensation into a physiological effect. It is where shapewear and \"sauna\" garments get taken down most often.",
      "seen_in_zh": [
        "商品详情页卖点",
        "主图上的文字",
        "达人视频里的口述",
        "包装与吊牌文案"
      ],
      "seen_in_en": [
        "Listing bullets",
        "Text burned into the main image",
        "What the creator says on camera",
        "Packaging and hang-tag copy"
      ]
    },
    {
      "id": "toxin",
      "label_zh": "排毒与生理机制",
      "label_en": "Detox and body-system claims",
      "why_zh": "\"排毒\"\"淋巴\"这类词把服饰说成了作用于身体系统的东西，属于伪科学功效宣称，多个市场的广告法明确点名。",
      "why_en": "\"Detox\" and \"lymphatic\" phrasing describes a garment as acting on a body system. It is a pseudo-scientific efficacy claim and is named explicitly in advertising rules in several markets.",
      "seen_in_zh": [
        "商品详情页卖点",
        "评论区回复",
        "达人视频里的口述"
      ],
      "seen_in_en": [
        "Listing bullets",
        "Replies in the comments",
        "What the creator says on camera"
      ]
    },
    {
      "id": "medical",
      "label_zh": "医疗、康复与器械",
      "label_en": "Medical, recovery and device claims",
      "why_zh": "一旦出现医疗、康复、器械口径，商品就被按另一套资质要求审，而服饰拿不出那套资质。这一族里最贵的一条是\"医用级\"——它常常只是想说面料弹力好。",
      "why_en": "The moment the copy sounds medical, the product gets reviewed against a certification regime that apparel cannot satisfy. The most expensive term in this family is \"medical grade\", which usually only means the knit has strong stretch.",
      "seen_in_zh": [
        "商品详情页参数区（\"医用级\"最常出现在这里）",
        "包装与吊牌",
        "达人视频里的口述",
        "客服话术"
      ],
      "seen_in_en": [
        "The spec block on the listing",
        "Packaging and hang-tags",
        "What the creator says on camera",
        "Customer-service replies"
      ]
    },
    {
      "id": "endorsement",
      "label_zh": "背书与实证",
      "label_en": "Endorsement and evidence claims",
      "why_zh": "\"医生推荐\"\"临床验证\"要求你能拿出这个医生、这份研究。拿不出来时它不是修辞，是可被追责的事实陈述。",
      "why_en": "\"Doctor recommended\" and \"clinically proven\" require you to be able to produce the doctor and the study. Without them these are not flourishes; they are factual statements you can be held to.",
      "seen_in_zh": [
        "商品详情页信任模块",
        "达人视频里的口述",
        "评论区回复",
        "广告文案"
      ],
      "seen_in_en": [
        "The trust block on the listing",
        "What the creator says on camera",
        "Replies in the comments",
        "Ad copy"
      ]
    },
    {
      "id": "absolute",
      "label_zh": "即时性与绝对化",
      "label_en": "Immediacy and absolutes",
      "why_zh": "\"立刻\"\"保证\"把一个因人而异的观感说成了确定结果。中文侧还额外撞《广告法》的绝对化用语。注意这一族误报率最高——\"立刻发货\"里的\"立刻\"没有风险，看上下文。",
      "why_en": "\"Instantly\" and \"guaranteed\" turn something that varies by body into a certain outcome. This is also the family with the highest false-positive rate: \"ships instantly\" is not a risk. Read the context.",
      "seen_in_zh": [
        "口播第一句",
        "字幕",
        "促销文案",
        "商品标题"
      ],
      "seen_in_en": [
        "The first line of the voiceover",
        "On-screen captions",
        "Promo copy",
        "Listing title"
      ]
    },
    {
      "id": "sizing",
      "label_zh": "尺码与外观描述的灰区",
      "label_en": "The sizing grey area",
      "why_zh": "同一句话可能是尺码建议（\"介于两码之间建议拍小一码\"，无风险），也可能是效果宣称（\"穿上看起来小两个码\"，高风险）。所以这一族一律标\"待核查\"，由你看上下文定，我们不替你判。",
      "why_en": "The same sentence can be sizing advice (\"if you are between sizes, take the smaller one\" — no risk) or an outcome claim (\"you will look two sizes smaller\" — high risk). That is why this family is always marked \"needs review\": the context is yours to read.",
      "seen_in_zh": [
        "尺码表说明",
        "达人视频里的口述",
        "评论区答疑"
      ],
      "seen_in_en": [
        "Size-chart notes",
        "What the creator says on camera",
        "Answers in the comments"
      ]
    },
    {
      "id": "bty-drug",
      "label_zh": "药品化宣称（治疗与修复）",
      "label_en": "Drug-style claims (treating and repairing)",
      "why_zh": "\"治疗\"\"消炎\"\"修复\"这类动词指向的是身体机能的恢复，而不是外观。一旦这么写，商品就不再只是化妆品——它被按另一套要求看，而普通护肤品拿不出那套资质。这是美妆和塑身衣最大的差别：那边是夸大，这边是**站错了类目**。",
      "why_en": "Verbs like \"treat\", \"anti-inflammatory\" and \"repair\" point at restoring a bodily function rather than at appearance. Written that way, the product stops being only a cosmetic and gets held to a different standard that ordinary skincare cannot meet. This is the key difference from shapewear: there the risk is exaggeration, here it is **being in the wrong category**.",
      "seen_in_zh": [
        "商品详情页卖点",
        "主图上的文字",
        "达人视频里的口述",
        "客服与评论区回复"
      ],
      "seen_in_en": [
        "Listing bullets",
        "Text burned into the main image",
        "What the creator says on camera",
        "Customer-service and comment replies"
      ]
    },
    {
      "id": "bty-structure",
      "label_zh": "影响皮肤结构或功能",
      "label_en": "Structure or function claims",
      "why_zh": "\"刺激胶原\"\"细胞再生\"\"生发\"声称的是作用于皮肤内部的机制。它们最常出现在\"讲原理\"的段落里——那一段本意是建立专业感，实际是这个类目里最危险的一段。",
      "why_en": "\"Stimulates collagen\", \"cell renewal\" and \"restores hair growth\" claim an effect on a mechanism inside the skin. They usually appear in the \"how it works\" section, which is written to sound expert and is in fact the most dangerous paragraph in the category.",
      "seen_in_zh": [
        "商品详情页的成分解释段",
        "达人视频里的原理讲解",
        "主图信息图"
      ],
      "seen_in_en": [
        "The ingredient-explanation block on the listing",
        "The \"how it works\" section of a creator video",
        "Infographics in the main images"
      ]
    },
    {
      "id": "bty-medical",
      "label_zh": "医疗资质与等级错觉",
      "label_en": "Regulatory status and grade illusions",
      "why_zh": "\"医美级\"\"械字号\"\"FDA 批准\"制造的是**资质错觉**：它们让读者以为这个产品经过了某种审批。没有对应证件时这是虚假资质宣称；有证件时也只对备案的那个产品成立，不能挪用。",
      "why_en": "\"Medical grade\", \"pharmaceutical grade\" and \"FDA approved\" manufacture the impression of a credential — that the product cleared some approval. Without the paperwork this is a false regulatory claim; with it, it applies only to the registered product and cannot be borrowed by another.",
      "seen_in_zh": [
        "商品标题",
        "详情页信任模块",
        "包装与吊牌",
        "直播口播"
      ],
      "seen_in_en": [
        "Listing title",
        "The trust block on the listing",
        "Packaging and inserts",
        "Live-stream scripts"
      ]
    },
    {
      "id": "bty-evidence",
      "label_zh": "背书与实证",
      "label_en": "Endorsement and evidence",
      "why_zh": "\"皮肤科医生推荐\"\"实验室数据证明\"要求你能拿出那个医生、那份报告。护肤类目里这两句话被用得极随意，而它们是可被逐字追责的事实陈述。",
      "why_en": "\"Dermatologist recommended\" and \"clinically proven\" require you to produce the dermatologist and the study. Skincare copy uses both casually, and both are factual statements you can be held to word for word.",
      "seen_in_zh": [
        "详情页信任模块",
        "达人口述",
        "广告文案",
        "评论区回复"
      ],
      "seen_in_en": [
        "The trust block on the listing",
        "What the creator says",
        "Ad copy",
        "Comment replies"
      ]
    },
    {
      "id": "bty-safety",
      "label_zh": "安全性绝对化",
      "label_en": "Absolute safety claims",
      "why_zh": "\"零刺激\"\"纯天然\"\"孕妇可用\"是对**不确定人群**做安全性承诺。这一族的特殊之处在于：它平时看不出问题，一旦有人出现皮肤反应，这句话会成为最直接的证据。所以它的风险是延迟发生的。",
      "why_en": "\"Zero irritation\", \"all natural\" and \"safe for pregnancy\" promise safety to an audience you cannot know. What makes this family distinctive is that nothing looks wrong until someone reacts — at which point the sentence becomes the clearest evidence against you. Its risk is deferred, not absent.",
      "seen_in_zh": [
        "商品标题",
        "详情页卖点",
        "主图角标",
        "客服回复"
      ],
      "seen_in_en": [
        "Listing title",
        "Listing bullets",
        "Badges on the main image",
        "Customer-service replies"
      ]
    },
    {
      "id": "bty-absolute",
      "label_zh": "即时性与绝对化",
      "label_en": "Immediacy and absolutes",
      "why_zh": "\"一夜见效\"\"永久\"\"彻底\"把一个因肤质而异、且停用会回落的过程说成了确定且不可逆的结果。它与化妆品本身的性质直接冲突。",
      "why_en": "\"Overnight\", \"permanently\" and \"completely\" turn a process that varies by skin and fades when you stop into a certain, irreversible outcome. It contradicts what a cosmetic is.",
      "seen_in_zh": [
        "口播第一句",
        "字幕",
        "促销文案",
        "商品标题"
      ],
      "seen_in_en": [
        "The first line of the voiceover",
        "On-screen captions",
        "Promo copy",
        "Listing title"
      ]
    }
  ],
  "terms": [
    {
      "locale": "zh-CN",
      "term": "减肥",
      "slug": "weight-loss",
      "level": "high",
      "family": "weight",
      "why": "服饰不改变体重，\"减肥\"是商品做不到的效果承诺；美区按误导性主张审，境内按虚假宣传审。",
      "suggest": "穿着时的外观线条更利落",
      "counterpart": "weight loss"
    },
    {
      "locale": "zh-CN",
      "term": "瘦身",
      "slug": "slimming",
      "level": "high",
      "family": "weight",
      "why": "和\"减肥\"同类，暗示身体本身变了，而不是衣服下面的轮廓变了。英文直译 slimming 同样在风险词表里。",
      "suggest": "贴合修饰，外穿轮廓更顺",
      "counterpart": "slimming"
    },
    {
      "locale": "zh-CN",
      "term": "瘦五斤",
      "slug": "lose-pounds",
      "level": "high",
      "family": "weight",
      "why": "带数字的减重承诺，是这张表里风险最高的一种：它可被逐字核对，也最容易被截图举报。",
      "suggest": "视觉上更利落",
      "counterpart": null
    },
    {
      "locale": "zh-CN",
      "term": "小一圈",
      "slug": "lose-inches",
      "level": "high",
      "family": "weight",
      "why": "围度变化的口语说法，等价于英文的 lose inches，属量化身体变化宣称。",
      "suggest": "外穿的时候腰线更顺",
      "counterpart": "lose inches"
    },
    {
      "locale": "zh-CN",
      "term": "不节食",
      "slug": "diet-or-exercise",
      "level": "high",
      "family": "weight",
      "why": "\"不节食不运动\"是减重承诺的标准句式，把服饰放到了减重方案的位置上。",
      "suggest": "",
      "counterpart": "diet or exercise"
    },
    {
      "locale": "zh-CN",
      "term": "燃脂",
      "slug": "burn-fat",
      "level": "high",
      "family": "sweat",
      "why": "服饰不参与脂肪代谢。这是塑身 / 暴汗类目被下架最集中的一族。",
      "suggest": "",
      "counterpart": "burn fat"
    },
    {
      "locale": "zh-CN",
      "term": "溶脂",
      "slug": "melts-fat",
      "level": "high",
      "family": "sweat",
      "why": "比\"燃脂\"更进一步的生理效果宣称，涉及医疗美容口径。",
      "suggest": "",
      "counterpart": "melts fat"
    },
    {
      "locale": "zh-CN",
      "term": "暴汗",
      "slug": "sauna-effect",
      "level": "high",
      "family": "sweat",
      "why": "即使作为品类名使用，美区平台也会按\"发汗减重功效\"审这一条；出汗多不等于消耗脂肪。",
      "suggest": "",
      "counterpart": "sauna effect"
    },
    {
      "locale": "zh-CN",
      "term": "加速代谢",
      "slug": "metabolism",
      "level": "high",
      "family": "sweat",
      "why": "把穿着体感说成生理机制，属功效宣称，且无法举证。",
      "suggest": "",
      "counterpart": null
    },
    {
      "locale": "zh-CN",
      "term": "排毒",
      "slug": "detox",
      "level": "high",
      "family": "toxin",
      "why": "伪科学功效宣称，多国广告法明确点名。",
      "suggest": "",
      "counterpart": "detox"
    },
    {
      "locale": "zh-CN",
      "term": "淋巴排毒",
      "slug": "lymphatic-drainage",
      "level": "high",
      "family": "toxin",
      "why": "把服饰说成作用于淋巴系统，属医疗机制宣称，风险高于单说\"排毒\"。",
      "suggest": "",
      "counterpart": "lymphatic drainage"
    },
    {
      "locale": "zh-CN",
      "term": "医用",
      "slug": "medical-grade",
      "level": "high",
      "family": "medical",
      "why": "医疗器械口径，需要服饰拿不出的资质。多数时候它只是想说\"面料弹力强\"，直接换掉不损失卖点。",
      "suggest": "高弹面料",
      "counterpart": "medical grade"
    },
    {
      "locale": "zh-CN",
      "term": "械字号",
      "slug": "medical-device-number",
      "level": "high",
      "family": "medical",
      "why": "直接声称医疗器械注册资质。没有注册证就是虚假资质宣称；有注册证也不能用在没备案的款上。",
      "suggest": "",
      "counterpart": null
    },
    {
      "locale": "zh-CN",
      "term": "矫正体态",
      "slug": "corrects-posture",
      "level": "high",
      "family": "medical",
      "why": "康复功效宣称。描述\"穿着时背部有支撑感\"是体感，\"矫正体态\"是疗效，两者在审核里不是一回事。",
      "suggest": "背部有支撑感",
      "counterpart": "corrects posture"
    },
    {
      "locale": "zh-CN",
      "term": "缓解腰痛",
      "slug": "relieves-back-pain",
      "level": "high",
      "family": "medical",
      "why": "明确的症状治疗宣称，触发医疗类审核。",
      "suggest": "",
      "counterpart": "relieves back pain"
    },
    {
      "locale": "zh-CN",
      "term": "产后修复",
      "slug": "postpartum-recovery",
      "level": "high",
      "family": "medical",
      "why": "康复口径 + 特定人群健康状态，属医疗宣称；同时在多个平台触发\"个人属性\"类限制。",
      "suggest": "产后可穿（只描述可穿性，不描述恢复效果）",
      "counterpart": "postpartum recovery"
    },
    {
      "locale": "zh-CN",
      "term": "橘皮",
      "slug": "cellulite",
      "level": "high",
      "family": "medical",
      "why": "提到皮肤状况本身就把商品拉进健康类审核；接\"改善 / 消除\"则直接是功效宣称。这一族在本类目有对得上的执法先例：FTC 2014 年对两家咖啡因塑身衣的成令，明确禁止在没有\"competent and reliable scientific evidence\"的情况下宣称减少或消除橘皮。",
      "suggest": "",
      "counterpart": "cellulite"
    },
    {
      "locale": "zh-CN",
      "term": "医生推荐",
      "slug": "doctor-recommended",
      "level": "high",
      "family": "endorsement",
      "why": "背书宣称，要求你能拿出这位医生。拿不出来时它是可被追责的事实陈述，不是修辞。",
      "suggest": "",
      "counterpart": "doctor recommended"
    },
    {
      "locale": "zh-CN",
      "term": "临床验证",
      "slug": "clinically-proven",
      "level": "high",
      "family": "endorsement",
      "why": "实证宣称，要求可出示的研究。服饰类几乎没有能支撑这句话的公开研究。",
      "suggest": "",
      "counterpart": "clinically proven"
    },
    {
      "locale": "zh-CN",
      "term": "立刻",
      "slug": "instantly",
      "level": "review",
      "family": "absolute",
      "why": "效果即时性表述；中文侧还撞《广告法》绝对化用语。误报率高——\"立刻发货\"里的\"立刻\"没有风险，看上下文。",
      "suggest": "上身之后",
      "counterpart": "instantly"
    },
    {
      "locale": "zh-CN",
      "term": "秒瘦",
      "slug": "instant-slim",
      "level": "high",
      "family": "absolute",
      "why": "即时性 + 减重双重承诺，是\"立刻\"这一族里没有争议的一条。",
      "suggest": "",
      "counterpart": null
    },
    {
      "locale": "zh-CN",
      "term": "保证有效",
      "slug": "guaranteed-results",
      "level": "high",
      "family": "absolute",
      "why": "结果保证。效果因身材与尺码而异，任何\"保证\"都无法兑现。",
      "suggest": "",
      "counterpart": "guaranteed results"
    },
    {
      "locale": "zh-CN",
      "term": "小两个码",
      "slug": "size-smaller",
      "level": "review",
      "family": "sizing",
      "why": "两种读法：尺码建议（\"介于两码之间建议拍小两个码\"）无风险；效果宣称（\"穿上看起来小两个码\"）是量化体型变化。看上下文，我们不替你判。",
      "suggest": "（若是效果宣称）外穿的时候腰线更顺",
      "counterpart": "size smaller"
    },
    {
      "locale": "en-US",
      "term": "weight loss",
      "slug": "weight-loss",
      "level": "high",
      "family": "weight",
      "why": "A garment does not change body weight. Ad platforms treat this as a misleading outcome claim and listings get pulled for it.",
      "suggest": "a smoother line under clothes",
      "counterpart": "减肥"
    },
    {
      "locale": "en-US",
      "term": "slimming",
      "slug": "slimming",
      "level": "high",
      "family": "weight",
      "why": "Describes the body changing rather than the silhouette under the clothes. This is the word Chinese listing copy translates into most often.",
      "suggest": "smoothing",
      "counterpart": "瘦身"
    },
    {
      "locale": "en-US",
      "term": "lose inches",
      "slug": "lose-inches",
      "level": "high",
      "family": "weight",
      "why": "A quantified body-change promise — the highest-risk phrasing in this list because it can be checked line by line.",
      "suggest": "looks smoother under a fitted dress",
      "counterpart": "小一圈"
    },
    {
      "locale": "en-US",
      "term": "diet or exercise",
      "slug": "diet-or-exercise",
      "level": "high",
      "family": "weight",
      "why": "\"No diet or exercise needed\" is the standard weight-loss promise sentence. It puts a garment where a weight-loss programme would be.",
      "suggest": "",
      "counterpart": "不节食"
    },
    {
      "locale": "en-US",
      "term": "burn fat",
      "slug": "burn-fat",
      "level": "high",
      "family": "sweat",
      "why": "A garment takes no part in fat metabolism. This family is where shapewear listings are removed most often.",
      "suggest": "",
      "counterpart": "燃脂"
    },
    {
      "locale": "en-US",
      "term": "fat burning",
      "slug": "fat-burning",
      "level": "high",
      "family": "sweat",
      "why": "The noun form of the same claim. Written this way it slips past a list that only holds \"burn fat\", so both forms are listed.",
      "suggest": "",
      "counterpart": null
    },
    {
      "locale": "en-US",
      "term": "melts fat",
      "slug": "melts-fat",
      "level": "high",
      "family": "sweat",
      "why": "A stronger physiological claim than \"burn fat\" and one platforms reject on sight.",
      "suggest": "",
      "counterpart": "溶脂"
    },
    {
      "locale": "en-US",
      "term": "thermogenic",
      "slug": "thermogenic",
      "level": "high",
      "family": "sweat",
      "why": "Borrowed from supplement copy. It describes heat production in the body, which a garment does not cause.",
      "suggest": "",
      "counterpart": null
    },
    {
      "locale": "en-US",
      "term": "sauna effect",
      "slug": "sauna-effect",
      "level": "high",
      "family": "sweat",
      "why": "Even used as a product-category name, US platforms review this as a sweat-for-weight-loss claim. Sweating more is not burning fat.",
      "suggest": "",
      "counterpart": "暴汗"
    },
    {
      "locale": "en-US",
      "term": "detox",
      "slug": "detox",
      "level": "high",
      "family": "toxin",
      "why": "A pseudo-scientific efficacy claim, named explicitly in advertising rules in several markets.",
      "suggest": "",
      "counterpart": "排毒"
    },
    {
      "locale": "en-US",
      "term": "lymphatic drainage",
      "slug": "lymphatic-drainage",
      "level": "high",
      "family": "toxin",
      "why": "Describes the garment acting on a body system. Higher risk than \"detox\" on its own because it names a mechanism.",
      "suggest": "",
      "counterpart": "淋巴排毒"
    },
    {
      "locale": "en-US",
      "term": "medical grade",
      "slug": "medical-grade",
      "level": "high",
      "family": "medical",
      "why": "A medical-device claim that needs certification apparel cannot get. It usually only means \"strong stretch\", so swapping it costs you nothing.",
      "suggest": "high-compression knit",
      "counterpart": "医用"
    },
    {
      "locale": "en-US",
      "term": "FDA approved",
      "slug": "fda-approved",
      "level": "high",
      "family": "medical",
      "why": "Everyday garments are not an FDA-approved product category. Claiming it is a false regulatory claim, not an exaggeration.",
      "suggest": "",
      "counterpart": null
    },
    {
      "locale": "en-US",
      "term": "corrects posture",
      "slug": "corrects-posture",
      "level": "high",
      "family": "medical",
      "why": "A therapeutic claim. \"Gives your back something to lean into\" is a sensation; \"corrects posture\" is a treatment outcome.",
      "suggest": "gives your back something to lean into",
      "counterpart": "矫正体态"
    },
    {
      "locale": "en-US",
      "term": "relieves back pain",
      "slug": "relieves-back-pain",
      "level": "high",
      "family": "medical",
      "why": "An explicit symptom-treatment claim; it moves the listing into health review.",
      "suggest": "",
      "counterpart": "缓解腰痛"
    },
    {
      "locale": "en-US",
      "term": "postpartum recovery",
      "slug": "postpartum-recovery",
      "level": "high",
      "family": "medical",
      "why": "A recovery claim tied to a health state. It also trips personal-attribute rules on platforms that restrict inferring health status.",
      "suggest": "can be worn postpartum (says only that it can be worn, not what it does)",
      "counterpart": "产后修复"
    },
    {
      "locale": "en-US",
      "term": "cellulite",
      "slug": "cellulite",
      "level": "high",
      "family": "medical",
      "why": "Naming a skin condition pulls the listing into health review on its own; paired with \"reduces\" or \"removes\" it becomes an efficacy claim. This family has on-point enforcement in this exact category: the FTC's 2014 orders against two caffeine-infused shapewear sellers bar cellulite-reduction claims absent \"competent and reliable scientific evidence\".",
      "suggest": "",
      "counterpart": "橘皮"
    },
    {
      "locale": "en-US",
      "term": "doctor recommended",
      "slug": "doctor-recommended",
      "level": "high",
      "family": "endorsement",
      "why": "An endorsement claim. You have to be able to produce the doctor; without one it is a factual statement you can be held to.",
      "suggest": "",
      "counterpart": "医生推荐"
    },
    {
      "locale": "en-US",
      "term": "clinically proven",
      "slug": "clinically-proven",
      "level": "high",
      "family": "endorsement",
      "why": "An evidence claim requiring a study you can show. There is almost no published work that supports this sentence for apparel.",
      "suggest": "",
      "counterpart": "临床验证"
    },
    {
      "locale": "en-US",
      "term": "instantly",
      "slug": "instantly",
      "level": "review",
      "family": "absolute",
      "why": "An immediacy claim about an outcome that varies by body. High false-positive rate — \"ships instantly\" carries no risk. Read the context.",
      "suggest": "once it is on",
      "counterpart": "立刻"
    },
    {
      "locale": "en-US",
      "term": "guaranteed results",
      "slug": "guaranteed-results",
      "level": "high",
      "family": "absolute",
      "why": "A guarantee of an outcome that depends on body and size. There is nothing you can do to honour it.",
      "suggest": "",
      "counterpart": "保证有效"
    },
    {
      "locale": "en-US",
      "term": "size smaller",
      "slug": "size-smaller",
      "level": "review",
      "family": "sizing",
      "why": "Two readings: sizing advice (\"if you are between sizes, take a size smaller\") carries no risk; an outcome claim (\"look two sizes smaller\") is a quantified body change. Read the context — we do not decide it for you.",
      "suggest": "(if it is an outcome claim) a smoother waistline under fitted clothes",
      "counterpart": "小两个码"
    }
  ]
}