# ROAS review sheet

> Fill this in after the test window. This is the sheet that tells you whether the **angle** won or the **hook** won,
> which is the only question worth answering before you spend the next budget.

SKU: [name] · Test window: [5] days · Minimum spend per cell: $[30] · Filled in by: [name] · Date: [date]

## 1. The cells

| Cell | Angle | Hook (first 3s) | Platform | Language | Spend | Impressions | 3s view-through | CTR | Orders | ROAS | Verdict |
|---|---|---|---|---|---|---|---|---|---|---|---|
| A | | | | | | | | | | | |
| B | | | | | | | | | | | |
| C | | | | | | | | | | | |
| D | | | | | | | | | | | |
| E | | | | | | | | | | | |
| F | | | | | | | | | | | |

Verdict options: **angle won · hook won · both lost · not enough spend to say**

## 2. Kill and scale, decided in advance

Copy the thresholds you set before the flight. Changing them after you see the numbers is how you fool yourself.

| Situation | What it means | What to do |
|---|---|---|
| 3s view-through < 25% | Hook problem | Swap the hook, keep the angle, run again |
| 3s view-through fine, CTR < 0.8% | The middle does not convince | Fix the proof beat, add concrete evidence |
| CTR fine, CVR < 1% | Not a creative problem | Landing page, listing or price — stop making new creative |
| $[30] spent, zero orders | Dead cell | Stop; move the budget to the other hook on the same angle |
| ROAS > [target] × 1.2 with the minimum spent | It works | +50% budget, and immediately produce two new hooks on that angle |

## 3. The three questions

**1. Did the angle win or did the hook?**
Both hooks on the same angle up → the angle won. Only one → the hook won.
Answer: [ ]

**2. Did the losing angle fail the category or the market?**
Check the same angle in the other language. If it lost in both, the category does not want it. If it lost in one, that is a market difference.
Answer: [ ]

**3. What does this change in your own playbook?**
Which angle moves up, which hook goes into your reusable library, which phrasing gets retired.
Answer: [ ]

## 4. What to keep

- Winning hooks, verbatim: [ ]
- Losing hooks that are worth one more try with a different visual: [ ]
- Anything that got rejected, and the exact line that caused it: [ ]

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These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide.

Risk-term list version 2026-08-15c. Template published by Preshoot — free to copy, edit and use commercially.