Three templates
Updated 2026-08-15 · Risk-term list version 2026-08-15c
Three templates for the three moments of a launch: before the sample ships (brief), when the video comes back (scorecard), after the flight (review sheet).
All plain Markdown, download and use, free for commercial use and editing. The creator brief is in English because its reader usually is.
One design rule runs through all three: only write things that can be argued with. "Make it look good" cannot be argued with, so it appears in none of them.
| Template | When you use it | In one line |
|---|---|---|
| Creator brief | Before the sample ships | One page, fill the brackets and send; includes "do not say" and "do not show" |
| Creative scorecard | After the video comes back, before you spend | Seven pass/fail gates plus a 0–10 score; only observable things count |
| ROAS review sheet | When the test window closes | Answers one question: did the angle win, or the hook |
FAQ
Do I have to give an email to download?
No. Click and it downloads. No form, no login, nothing collected.
Can I strip the footer and send it to my client?
Yes. These are free to edit and rebrand.
Is there a Chinese version?
The creator brief stays in English on purpose — its reader is English-speaking. The scorecard and review sheet use English field names with Chinese usage notes on the page. The document that ships is the one that needs the right language.
How do these relate to the exported plan?
The exported creative plan already contains all three, pre-filled: the brief section is written for your product, and the A/B matrix and review sheet come with the angles and hooks in place. These template pages are for people who have not run a plan yet.