Creator brief template (one page)
Updated 2026-08-15 · Risk-term list version 2026-08-15c
A one-page creator brief in English. Fill the brackets and send it. It includes a "do not say" and a "do not show" section — writing those before the sample ships is far cheaper than a re-shoot after.
The full text is below, or download the .md. Free, commercial use allowed, edit it however you like, no attribution required.
The template is in English because the reader — a creator or a production partner — usually is.
Download creator-brief.mdPlain Markdown — paste it into any doc tool, or print it.
What is in it
| Section | What it covers |
|---|---|
| 1 | The product |
| 2 | The one thing this video has to land |
| 3 | Angle and hook |
| 4 | Beats (target length: [28] seconds) |
| 5 | The shot we actually need |
| 6 | Look and setting |
| 7 | Props checklist |
| 8 | Do not say — and do not show |
| 9 | Delivery |
| 10 | What "done" looks like |
How to use it
- One page is a constraint, not a style. A creator reads page one. Whatever is on page two might as well not exist.
- Section 5 is the point of the whole brief. The video exists for one shot. Describe it until it could be argued with ("sit for a full day, same camera, same outer garment, no cuts") — that beats ten lines of "make it feel natural".
- Section 8 gets pasted from the risk checklist. Run your listing through the free checker and paste the hits in. This section is the only thing that saves you when a creator video gets pulled.
- Section 10 goes out before the sample ships. Acceptance criteria delivered afterwards are not criteria.
The template in full
The whole thing is below. Select and copy it, or use the download button above.
# Creator brief — shapewear / functional intimates > One page. If it takes two, the creator will read one. > Fill every square bracket before you send. Delete this line. ## 1. The product | Field | Fill in | |---|---| | Product | [name, size range, colour you are sending] | | Price / offer on screen | [e.g. $19.99, no coupon shown] | | What it is for | [one sentence, no efficacy language] | | What makes it different | [construction, knit weight, edge finish — something filmable] | | Where it will run | [TikTok Shop / Meta / Amazon / your own store] | | Deadline | [date] · Raw files too? [yes / no] | ## 2. The one thing this video has to land [One sentence. Not three. Example: "It does not roll after a full day of sitting."] Everything below serves that sentence. ## 3. Angle and hook - **Angle**: [pain / solution · myth-bust · social proof · unboxing · day-in-the-life · price anchor] - **Hook — say one of these in the first 3 seconds, word for word:** 1. [hook A] 2. [hook B] 3. [hook C] - Pick one per video. If you are making three videos, use a different hook in each — we are testing them against each other. ## 4. Beats (target length: [28] seconds) | Time | Beat | What happens | What you say | |---|---|---|---| | 0–3s | Hook | [visual] | [the hook, verbatim] | | 3–9s | Problem | [visual] | [line] | | 9–18s | Demo | [the proof shot — see section 5] | [line] | | 18–24s | Proof | [visual] | [line] | | 24–28s | CTA | [visual] | [line] | ## 5. The shot we actually need [Describe the single shot the whole video exists for. Example: "Sit down at a desk, stand up 8 hours later, same outfit, same camera position, unedited pan to the waistband."] - One take, no cuts, in this shot. - Same lighting and same camera position before and after. If either changes, the shot is unusable. ## 6. Look and setting | Field | Fill in | |---|---| | Who is on camera | [real body, not a fit model; age range] | | Styling | [one fitted outer garment that never changes across the video] | | Setting | [natural light, real room, some lived-in mess is good] | | Tone | [honest, experience-sharing; not a "perfect body" narrative] | ## 7. Props checklist - [ ] [outer garment used for the before/after — do not change it] - [ ] [the product, in the size that actually fits] - [ ] [size label close-up] - [ ] [comparison item: an older piece you own] - [ ] [mirror] ## 8. Do not say — and do not show **Do not say these, in speech or in captions.** They are flagged as items to check for this category, and a video that carries them may be rejected or taken down. This is not a legal ruling — the platform's review and the seller's own legal judgment decide. - [paste the flagged terms from the risk checklist here] **Do not show:** - Scales, tape measures, body measurements, or pinching fat. - Before/after with anything else changed (different light, different pose, different outer garment). - Anyone under 18, and do not target this content at under-18 audiences. **If it is AI-generated or heavily AI-edited, disclose it** — on TikTok, tick the AI-generated content disclosure or add a clear on-screen note. Undisclosed AI content that gets detected is rejected or restricted. ## 9. Delivery | Item | Spec | |---|---| | Aspect | 9:16, key elements inside the middle 50% of the height | | Also export | 1:1 version if you can | | Length | [28]s, hard cap 60s | | Captions | Burned-in captions optional but recommended; keep them out of the bottom 35% | | Files | [raw + graded, or graded only] | | Send to | [where] | ## 10. What "done" looks like We will run the video through this checklist before we pay/repost: - [ ] The first 3 seconds contain the hook, verbatim. - [ ] The proof shot is one take with nothing else changed. - [ ] Nothing from the "do not say" list appears in speech or captions. - [ ] Nothing from the "do not show" list appears. - [ ] The 1:1 export exists (or you told us why not). --- These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide. Risk-term list version 2026-08-15c. Template published by Preshoot — free to copy, edit and use commercially.
Other templates
Creative acceptance scorecardA sheet for the moment between "the video came back" and "we spent money on it".ROAS review sheetThe sheet you fill in when the test window closes. It answers one question: did
FAQ
Why is the template in English?
Because the creator is usually US-based and reads English. The seller only needs to understand the structure; the document that ships has to be in the reader’s language.
What if the creator ignores the brief?
Usually the brief is too long or too abstract. Cut it to one page, then write the one required shot until it could be argued with. And send section 10 before the sample ships, not after.
Where does the "do not say" list come from?
From your own listing. Run it through the checker and paste the hits in, with the suggested replacements.
Can I use it commercially?
Yes. Edit it, rebrand it, use it. Attribution is welcome and not required.