Sample creative plan: Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible
Updated 2026-08-15 · Risk-term list version 2026-08-15c
This is a complete, readable sample of the creative plan a product link produces. It is the whole deliverable, not an excerpt.
It contains three scored and explained ad angles, a Chinese and an English script and storyboard for each, a creator-ready brief, an A/B matrix with kill and scale criteria, a ROAS review sheet, and 2 flagged phrasings found in the seller's own copy.
We do not make the video. This document is what you hand to your creator, your production partner, or any generation tool. Demo sample, fictional product.
What this sample demonstrates
- The angles are scored: Unboxing / Review, Myth-bust, Pain / Solution. Every point is itemised in the score breakdown inside the angle matrix below.
- The script exists in both languages, not as a translation — hooks, pacing and CTA conventions differ between them.
- The risk flags scan the seller's own copy: this sample's selling points hit 2 phrasings, each with a reason and a replacement.
- The brief is ready to send: persona, setting, props checklist, shooting and post notes, delivery specs for five placements.
- The last two sections are the ledger: the A/B matrix says what each cell tests, and the review sheet gets filled in after the flight.
This whole page was produced by the product's own pipeline and rendered by the same renderer as the "download .html" export. What you see here is what a user gets — there is no separate marketing version.
Note: this is not the beachhead category. Tech accessories runs on the generic profile — neither the angle library nor the term list is built out here. It is included to show what the same pipeline looks like in another category. The beachhead is shapewear and functional intimates.
Demo sample, fictional product. The title, shop name, specs and review counts are invented and point at no real seller. The selling points deliberately keep the high-risk phrasings that real listings use, so you can see what the risk flags actually catch.
1. Product file
- TitleSlim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible
- Chinese title轻薄磁吸无线充电宝 10000mAh 20W 快充
- PlatformTikTok Shop
- Price$25.99（$39.99）
- Rating / reviews4.6 ｜ 8,214
- ShopNovaCharge Official Store（演示用虚构店铺）
- Data provenanceBuilt-in demo sample (hand-written, fictional product)
- URL
https://shop.tiktok.com/view/product/magsafe-slim-power-bank-10000mah
Specs
| Field | Value |
|---|---|
| 容量 | 10000mAh / 37Wh |
| 输出 | 磁吸无线 15W · Type-C 有线 20W PD |
| 重量 | 208g |
| 厚度 | 14.8mm |
| 认证 | CE / FCC / RoHS |
| 兼容 | iPhone 12 及以上（MagSafe 磁吸） |
Seller’s own selling points (unedited — do not copy straight into a script)
- 磁吸即贴即充，无需数据线
- 10000mAh 大容量，iPhone 可充满两次以上
- 业内第一快充速度，充电最快
- 208g 轻薄机身，口袋可装
- 支持边充边用，通过 CE/FCC 认证
2. Angle matrix
| Rank | Angle | Fit | Who | Why this angle |
|---|---|---|---|---|
| 1 | Unboxing / Review | 98 | Buyers who are comparing options and want to see the real thing before they commit. | Tech accessories are spec-driven and the buyer's sticking point is "where exactly did this price cut corners" — a hands-on teardown answers that in one go. Product adjustments: 4.6 rating — can go on screen as evidence (+4); 6 checkable specs — tests and myth-busting have material (+6). |
| 2 | Myth-bust | 88 | Buyers who have tried this category before and were disappointed. | This category is dense with myths (fast charging kills the battery, magnetic is always slower, bigger capacity is always better), and correcting one buys the first three seconds. Product adjustments: 6 checkable specs — tests and myth-busting have material (+6). |
| 3 | Pain / Solution | 86 | Buyers who already feel the problem and are looking for something that fixes it. | The pain is specific and frequent (battery anxiety, tangled cables) and reads instantly on screen, which suits cold traffic. Product adjustments: TikTok Shop: content is the shelf; soft narrative earns reach (+6). |
Score breakdown (the angle was not picked on a hunch)
- Unboxing / Review = 98
- Tech accessories category prior: +88
- 4.6 rating — can go on screen as evidence: +4
- 6 checkable specs — tests and myth-busting have material: +6
- Myth-bust = 88
- Tech accessories category prior: +82
- 6 checkable specs — tests and myth-busting have material: +6
- Pain / Solution = 86
- Tech accessories category prior: +80
- TikTok Shop: content is the shelf; soft narrative earns reach: +6
3.1 Angle: Unboxing / Review
Use the credibility of a first-person, hands-on review to carry the conversion.
- Fit score98
- Who it targetsBuyers who are comparing options and want to see the real thing before they commit.
- Why this angleTech accessories are spec-driven and the buyer's sticking point is "where exactly did this price cut corners" — a hands-on teardown answers that in one go. Product adjustments: 4.6 rating — can go on screen as evidence (+4); 6 checkable specs — tests and myth-busting have material (+6).
Risk notes for this angle
- A first-person account ("I wore this all day") is far safer than a second-person claim ("this will slim you").
- If a creator ad-libs an outcome promise, the platform judges the published video, not who wrote the line.
Script · Chinese (Simplified)
- 这个价位的磁吸充电宝，我本来没抱期望。
- $25.99 的磁吸充电宝，我用了两周说点实话。
- 同价位我买过三个，只有这个留下来了。
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.3 | Hook | 这个价位的磁吸充电宝，我本来没抱期望。 | 这个价位的磁吸充电宝 |
| 00:04.3–00:14.6 | Demo | 拆开先看做工：往手机背面一贴就开始充，这个价位我没想到。 | 先看做工 |
| 00:14.6–00:22.3 | Proof | 结果是10000mAh，iPhone 从零充满两轮还有剩，比我预期的强。 | 结果超预期 |
| 00:22.3–00:26.6 | Offer | 现在 $25.99，这个价位这个表现，我觉得说得过去。 | 现在 $25.99 |
| 00:26.6–00:30.0 | CTA | 想要的点小黄车，库存不多 | 想要的点小黄车，库存不多 |
Script · English (US)
- I had low expectations for a magnetic power bank at this price.
- A $25.99 magnetic power bank. I have used it for two weeks — here is the honest version.
- I bought three in this price range. This is the one I kept.
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.3 | Hook | I had low expectations for a magnetic power bank at this price. | I had low expectations for a magnetic power bank at this price |
| 00:04.3–00:14.6 | Demo | First look at the build: walk around holding just the phone with it attached. Not what I expected at this price. | Build quality first |
| 00:14.6–00:22.3 | Proof | Result: 20W fast charge, back to 50% in about half an hour. Better than I expected. | Better than expected |
| 00:22.3–00:26.6 | Offer | it is $25.99 right now. For this price and this result, that math works. | it is $25.99 right now |
| 00:26.6–00:30.0 | CTA | Comment "link" and I will send it over | Comment "link" and I will send it over |
Storyboard · voiceover language Chinese (Simplified)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.3 | Handheld vertical (slight shake is fine), A desk under even light, with a second angle for close-ups; on camera: A hands-on reviewer aged 22–40 who is comfortable taking things apart on camera. Action first — snap it onto the back of the phone and it starts charging | This shot decides completion: action first, core message inside 3 seconds | Handheld at chest height, slow push-in; do not over-stabilise — the "real" look comes first | Angle reminder: A first-person account ("I wore this all day") is far safer than a second-person claim ("this will slim you"). | 这个价位的磁吸充电宝，我本来没抱期望。 | 这个价位的磁吸充电宝 | The device being charged | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.3–00:14.6 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 拆开先看做工：往手机背面一贴就开始充，这个价位我没想到。 | 先看做工 | A ruler or coin for scale | Upbeat bed comes in at -18 dB, cut to the action |
| 3 | 00:14.6–00:22.3 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 结果是10000mAh，iPhone 从零充满两轮还有剩，比我预期的强。 | 结果超预期 | A power meter | Duck the bed to -26 dB so the numbers are clear |
| 4 | 00:22.3–00:26.6 | Full-screen text card over a product still (Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible); the text must match the voiceover so the price can be swapped later | Price and offer on their own layer so they can be swapped — do not burn them in | Still frame, composited in the editing software — nothing to shoot | 现在 $25.99，这个价位这个表现，我觉得说得过去。 | 现在 $25.99 | The first-party accessory as the control | Energy rises, one short sting |
| 5 | 00:26.6–00:30.0 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 想要的点小黄车，库存不多 | 想要的点小黄车，库存不多 | The device being charged | Outro sting + 1 s hold so it loops cleanly |
Storyboard · voiceover language English (US)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.3 | Handheld vertical (slight shake is fine), A desk under even light, with a second angle for close-ups; on camera: A hands-on reviewer aged 22–40 who is comfortable taking things apart on camera. Action first — snap it onto the back of the phone and it starts charging | This shot decides completion: action first, core message inside 3 seconds | Handheld at chest height, slow push-in; do not over-stabilise — the "real" look comes first | Angle reminder: A first-person account ("I wore this all day") is far safer than a second-person claim ("this will slim you"). | I had low expectations for a magnetic power bank at this price. | I had low expectations for a magnetic power bank at this price | The device being charged | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.3–00:14.6 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | First look at the build: walk around holding just the phone with it attached. Not what I expected at this price. | Build quality first | A ruler or coin for scale | Upbeat bed comes in at -18 dB, cut to the action |
| 3 | 00:14.6–00:22.3 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | Result: 20W fast charge, back to 50% in about half an hour. Better than I expected. | Better than expected | A power meter | Duck the bed to -26 dB so the numbers are clear |
| 4 | 00:22.3–00:26.6 | Full-screen text card over a product still (Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible); the text must match the voiceover so the price can be swapped later | Price and offer on their own layer so they can be swapped — do not burn them in | Still frame, composited in the editing software — nothing to shoot | it is $25.99 right now. For this price and this result, that math works. | it is $25.99 right now | The first-party accessory as the control | Energy rises, one short sting |
| 5 | 00:26.6–00:30.0 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Comment "link" and I will send it over | Comment "link" and I will send it over | The device being charged | Outro sting + 1 s hold so it loops cleanly |
Creative brief (send this to a creator or production partner as-is)
- On-camera personaA hands-on reviewer aged 22–40 who is comfortable taking things apart on camera (25-32)
- StylingEveryday clothes, clean desk surface
- ToneMatter-of-fact and measurement-led, not hype
- SettingA desk under even light, with a second angle for close-ups
Props checklist
- The device being charged
- A ruler or coin for scale
- A power meter
- The first-party accessory as the control
- The product itself: Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible
- Price card asset (list price and current price on their own layer, so the price can be swapped)
Shooting notes
- Show the measurement on screen rather than saying the number
- Keep the cable and port in frame when demonstrating fit
- Do not cut between takes during a timed test — it destroys the evidence
- Narrative premise of this angle: Use the credibility of a first-person, hands-on review to carry the conversion.
- Risk reminder: A first-person account ("I wore this all day") is far safer than a second-person claim ("this will slim you").
- Risk reminder: If a creator ad-libs an outcome promise, the platform judges the published video, not who wrote the line.
- Phrasings flagged for review — keep them out of the voiceover and captions:
第一,最快(reasons and alternatives are in the "Risk flags / items to check" section)
Post notes
- Keep on-screen numbers legible at phone size
- Do not speed up a charging test without labelling it
- End on the compatibility list
- [Chinese (Simplified)] Fast delivery and high information density; no pleasantries in the first 3 seconds
- [Chinese (Simplified)] Keep the listing currency ($). If this version is ever run in a Chinese-language market, swap in that market’s currency and real price — never convert out loud
- [Chinese (Simplified)] No absolutes (best / #1 / permanent): China’s Advertising Law fines them directly
- [English (US)] First person, conversational; pauses and self-deprecation are fine — sounding scripted kills conversion
- [English (US)] Use concrete numbers ("3 weeks", not "a long time"); they read as more credible
- [English (US)] The FTC requires a clear disclosure of the commercial relationship (#ad / Paid partnership)
- [Chinese (Simplified)] Must appear: 充电速度因设备型号与环境温度而异
- [Chinese (Simplified)] Must appear: 实测数据来自自测，非实验室条件
- [English (US)] Must appear: Charge speed varies by device and ambient temperature
- [English (US)] Must appear: Numbers are from my own testing, not lab conditions
Delivery specs (one shoot, two aspect ratios)
| Platform | Aspect | Max length | Safe area | Notes |
|---|---|---|---|---|
| TikTok / TikTok Shop | 9:16 | 60s | Leave roughly 130px clear at the top and 480px at the bottom; the interaction rail on the right takes about 140px | Land the core message in the first 3 seconds; captions are on by default; AI-generated content must be disclosed by you, and the platform also labels it automatically |
| Meta (Reels and Feed) | 9:16 as the main cut, with a 1:1 delivered as backup | 30s | Keep text, logo and key elements out of roughly the top 14%, the bottom 35% and 6% on each side | Advantage+ crops automatically, so keep key elements centred; also deliver a version that reads with the sound off |
| Temu on-platform | 1:1 and 3:4 | 30s | About 8% margin on all four sides | The product must appear within the first 2 seconds and fill at least 40% of the frame; do not burn price tags into the footage, so the cut survives a price change |
| Amazon Sponsored Brands | 16:9 — the spec page says "only"; there is no vertical option | 45s | Keep text and key elements out of the bottom-right corner; no black, colour or blurred bars | 6–45 seconds, and the spec page strongly recommends 20 or under; the video language must match the marketplace (an English marketplace needs English captions or an English voiceover) |
| YouTube Shorts | 9:16 | 60s | Keep the bottom 15% clear of the title bar | Watch-through carries most of the weight; hold a still final frame for about a second so the loop feels intentional |
Risk flags / items to check
These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide.
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
第一 | High risk | Chinese list | Seller's listing copy | 《广告法》绝对化用语，平台与市监局双重风险 | 同价位里少见的 |
最快 | High risk | Chinese list | Seller's listing copy | 绝对化用语，且充电速度受设备与环境影响 | 实测充电速度 |
- 充电速度因设备型号与环境温度而异
- 实测数据来自自测，非实验室条件
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
第一 | High risk | Chinese list | Seller's listing copy | 《广告法》绝对化用语，平台与市监局双重风险 | 同价位里少见的 |
最快 | High risk | Chinese list | Seller's listing copy | 绝对化用语，且充电速度受设备与环境影响 | 实测充电速度 |
- Charge speed varies by device and ambient temperature
- Numbers are from my own testing, not lab conditions
3.2 Angle: Myth-bust
Take a belief the audience already holds, show why it is wrong, and land the product as the correction.
- Fit score88
- Who it targetsBuyers who have tried this category before and were disappointed.
- Why this angleThis category is dense with myths (fast charging kills the battery, magnetic is always slower, bigger capacity is always better), and correcting one buys the first three seconds. Product adjustments: 6 checkable specs — tests and myth-busting have material (+6).
Risk notes for this angle
- Correcting a myth still counts as a claim — do not replace one outcome promise with another.
- Naming a competitor category invites comparison rules; keep it about the belief, not a brand.
Script · Chinese (Simplified)
- 你以为磁吸充得慢？先看这个数。
- $25.99 的磁吸充电宝，我用了两周说点实话。
- 同价位我买过三个，只有这个留下来了。
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:05.1 | Hook | 你以为磁吸充得慢？先看这个数。 | 你以为磁吸充得慢？先看这个数 |
| 00:05.1–00:11.1 | Problem | 大部分人会说"磁吸充电慢，还是插线实在"，所以一直在原装快充头加线上花冤枉钱。 | 你以为的 |
| 00:11.1–00:19.7 | Proof | 真正决定体验的是208g 轻薄机身，口袋可装，不是你以为的那个点。 | 真正的变量 |
| 00:19.7–00:26.6 | Demo | 所以我改成往手机背面一贴就开始充，手不用被线拴住，边充边用。 | 改这一步就行 |
| 00:26.6–00:30.0 | CTA | 链接在下面，先领券再下单 | 链接在下面，先领券再下单 |
Script · English (US)
- You think magnetic charging is slow? Watch this number.
- A $25.99 magnetic power bank. I have used it for two weeks — here is the honest version.
- I bought three in this price range. This is the one I kept.
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:05.1 | Hook | You think magnetic charging is slow? Watch this number. | Watch this number |
| 00:05.1–00:11.1 | Problem | Most people will tell you "magnetic charging is slow, a cable is better", so they keep paying for a first-party fast charger and cable. | What you think |
| 00:11.1–00:19.7 | Proof | The thing that actually decides it is 20W fast charge, back to 50% in about half an hour — not the part you were told to look at. | The real variable |
| 00:19.7–00:26.6 | Demo | So I switched to snap it onto the back of the phone and it starts charging, and my hands are free while it charges. | Change this one step |
| 00:26.6–00:30.0 | CTA | Comment "link" and I will send it over | Comment "link" and I will send it over |
Storyboard · voiceover language Chinese (Simplified)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:05.1 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | This shot decides completion: action first, core message inside 3 seconds | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Angle reminder: Correcting a myth still counts as a claim — do not replace one outcome promise with another. | 你以为磁吸充得慢？先看这个数。 | 你以为磁吸充得慢？先看这个数 | The device being charged | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:05.1–00:11.1 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Shoot "life without it" — the more specific the better, no staged feel | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 大部分人会说"磁吸充电慢，还是插线实在"，所以一直在原装快充头加线上花冤枉钱。 | 你以为的 | A ruler or coin for scale | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:11.1–00:19.7 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 真正决定体验的是208g 轻薄机身，口袋可装，不是你以为的那个点。 | 真正的变量 | A power meter | Duck the bed to -26 dB so the numbers are clear |
| 4 | 00:19.7–00:26.6 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 所以我改成往手机背面一贴就开始充，手不用被线拴住，边充边用。 | 改这一步就行 | The first-party accessory as the control | Upbeat bed comes in at -18 dB, cut to the action |
| 5 | 00:26.6–00:30.0 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 链接在下面，先领券再下单 | 链接在下面，先领券再下单 | The device being charged | Outro sting + 1 s hold so it loops cleanly |
Storyboard · voiceover language English (US)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:05.1 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | This shot decides completion: action first, core message inside 3 seconds | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Angle reminder: Correcting a myth still counts as a claim — do not replace one outcome promise with another. | You think magnetic charging is slow? Watch this number. | Watch this number | The device being charged | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:05.1–00:11.1 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Shoot "life without it" — the more specific the better, no staged feel | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Most people will tell you "magnetic charging is slow, a cable is better", so they keep paying for a first-party fast charger and cable. | What you think | A ruler or coin for scale | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:11.1–00:19.7 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | The thing that actually decides it is 20W fast charge, back to 50% in about half an hour — not the part you were told to look at. | The real variable | A power meter | Duck the bed to -26 dB so the numbers are clear |
| 4 | 00:19.7–00:26.6 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | So I switched to snap it onto the back of the phone and it starts charging, and my hands are free while it charges. | Change this one step | The first-party accessory as the control | Upbeat bed comes in at -18 dB, cut to the action |
| 5 | 00:26.6–00:30.0 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Comment "link" and I will send it over | Comment "link" and I will send it over | The device being charged | Outro sting + 1 s hold so it loops cleanly |
Creative brief (send this to a creator or production partner as-is)
- On-camera personaA hands-on reviewer aged 22–40 who is comfortable taking things apart on camera (25-32)
- StylingEveryday clothes, clean desk surface
- ToneMatter-of-fact and measurement-led, not hype
- SettingA desk under even light, with a second angle for close-ups
Props checklist
- The device being charged
- A ruler or coin for scale
- A power meter
- The first-party accessory as the control
- The product itself: Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible
- Price card asset (list price and current price on their own layer, so the price can be swapped)
Shooting notes
- Show the measurement on screen rather than saying the number
- Keep the cable and port in frame when demonstrating fit
- Do not cut between takes during a timed test — it destroys the evidence
- Narrative premise of this angle: Take a belief the audience already holds, show why it is wrong, and land the product as the correction.
- Risk reminder: Correcting a myth still counts as a claim — do not replace one outcome promise with another.
- Risk reminder: Naming a competitor category invites comparison rules; keep it about the belief, not a brand.
- Phrasings flagged for review — keep them out of the voiceover and captions:
第一,最快(reasons and alternatives are in the "Risk flags / items to check" section)
Post notes
- Keep on-screen numbers legible at phone size
- Do not speed up a charging test without labelling it
- End on the compatibility list
- [Chinese (Simplified)] Fast delivery and high information density; no pleasantries in the first 3 seconds
- [Chinese (Simplified)] Keep the listing currency ($). If this version is ever run in a Chinese-language market, swap in that market’s currency and real price — never convert out loud
- [Chinese (Simplified)] No absolutes (best / #1 / permanent): China’s Advertising Law fines them directly
- [English (US)] First person, conversational; pauses and self-deprecation are fine — sounding scripted kills conversion
- [English (US)] Use concrete numbers ("3 weeks", not "a long time"); they read as more credible
- [English (US)] The FTC requires a clear disclosure of the commercial relationship (#ad / Paid partnership)
- [Chinese (Simplified)] Must appear: 充电速度因设备型号与环境温度而异
- [Chinese (Simplified)] Must appear: 实测数据来自自测，非实验室条件
- [English (US)] Must appear: Charge speed varies by device and ambient temperature
- [English (US)] Must appear: Numbers are from my own testing, not lab conditions
Delivery specs (one shoot, two aspect ratios)
| Platform | Aspect | Max length | Safe area | Notes |
|---|---|---|---|---|
| TikTok / TikTok Shop | 9:16 | 60s | Leave roughly 130px clear at the top and 480px at the bottom; the interaction rail on the right takes about 140px | Land the core message in the first 3 seconds; captions are on by default; AI-generated content must be disclosed by you, and the platform also labels it automatically |
| Meta (Reels and Feed) | 9:16 as the main cut, with a 1:1 delivered as backup | 30s | Keep text, logo and key elements out of roughly the top 14%, the bottom 35% and 6% on each side | Advantage+ crops automatically, so keep key elements centred; also deliver a version that reads with the sound off |
| Temu on-platform | 1:1 and 3:4 | 30s | About 8% margin on all four sides | The product must appear within the first 2 seconds and fill at least 40% of the frame; do not burn price tags into the footage, so the cut survives a price change |
| Amazon Sponsored Brands | 16:9 — the spec page says "only"; there is no vertical option | 45s | Keep text and key elements out of the bottom-right corner; no black, colour or blurred bars | 6–45 seconds, and the spec page strongly recommends 20 or under; the video language must match the marketplace (an English marketplace needs English captions or an English voiceover) |
| YouTube Shorts | 9:16 | 60s | Keep the bottom 15% clear of the title bar | Watch-through carries most of the weight; hold a still final frame for about a second so the loop feels intentional |
Risk flags / items to check
These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide.
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
第一 | High risk | Chinese list | Seller's listing copy | 《广告法》绝对化用语，平台与市监局双重风险 | 同价位里少见的 |
最快 | High risk | Chinese list | Seller's listing copy | 绝对化用语，且充电速度受设备与环境影响 | 实测充电速度 |
- 充电速度因设备型号与环境温度而异
- 实测数据来自自测，非实验室条件
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
第一 | High risk | Chinese list | Seller's listing copy | 《广告法》绝对化用语，平台与市监局双重风险 | 同价位里少见的 |
最快 | High risk | Chinese list | Seller's listing copy | 绝对化用语，且充电速度受设备与环境影响 | 实测充电速度 |
- Charge speed varies by device and ambient temperature
- Numbers are from my own testing, not lab conditions
3.3 Angle: Pain / Solution
Open on a problem the viewer already has, then show the product resolving it on camera.
- Fit score86
- Who it targetsBuyers who already feel the problem and are looking for something that fixes it.
- Why this angleThe pain is specific and frequent (battery anxiety, tangled cables) and reads instantly on screen, which suits cold traffic. Product adjustments: TikTok Shop: content is the shelf; soft narrative earns reach (+6).
Risk notes for this angle
- Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person.
- Before-and-after framing is read differently by TikTok and Meta; check the platform page before you shoot one.
Script · Chinese (Simplified)
- 出门我已经不带线了。
- 手机剩 18% 电，我一点都不慌。
- 同价位我买过三个，只有这个留下来了。
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:05.1 | Hook | 出门我已经不带线了。 | 出门我已经不带线了 |
| 00:05.1–00:11.5 | Problem | 每次排队等车都要包里永远有一团缠死的线，拍到一半黑屏，素材白拍，说真的挺消耗人的。 | 每天都在消耗你 |
| 00:11.5–00:20.1 | Demo | 现在我只要往手机背面一贴就开始充就完事了，口袋能装下的重量。 | 一个动作搞定 |
| 00:20.1–00:25.7 | Proof | 不是玄学，支持边充边用，通过 CE/FCC 认证，这是它能做到的原因。 | 支持边充边用，通过 CE/FCC 认证 |
| 00:25.7–00:30.0 | CTA | 链接在下面，先领券再下单 | $25.99，比一个原装充电头还便宜 |
Script · English (US)
- I stopped carrying a cable.
- My phone is at 18% and I am not worried.
- I bought three in this price range. This is the one I kept.
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:05.1 | Hook | I stopped carrying a cable. | I stopped carrying a cable |
| 00:05.1–00:11.5 | Problem | Every time I shoot content outside, I want to film something and the battery says no — the screen dies mid-take and the footage is gone. It adds up. | It adds up fast |
| 00:11.5–00:20.1 | Demo | Now I snap it onto the back of the phone and it starts charging and that is the whole routine. it is light enough to live in a pocket. | That is the whole routine |
| 00:20.1–00:25.7 | Proof | It is not magic — 10,000mAh — two full iPhone charges with room left. That is why the difference is real. | 10,000mAh — two full iPhone charges with room left |
| 00:25.7–00:30.0 | CTA | Tap the cart, they sell out fast | $25.99 — less than the first-party charger alone |
Storyboard · voiceover language Chinese (Simplified)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:05.1 | Handheld vertical (slight shake is fine), A desk under even light, with a second angle for close-ups; on camera: A hands-on reviewer aged 22–40 who is comfortable taking things apart on camera. Action first — snap it onto the back of the phone and it starts charging | This shot decides completion: action first, core message inside 3 seconds | Handheld at chest height, slow push-in; do not over-stabilise — the "real" look comes first | Angle reminder: Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person. | 出门我已经不带线了。 | 出门我已经不带线了 | The device being charged | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:05.1–00:11.5 | Control shot or empty environment: a first-party fast charger and cable; no voice, ambient sound only | Shoot "life without it" — the more specific the better, no staged feel | Locked-off or a slow lateral move; used as a transition in the edit | 每次排队等车都要包里永远有一团缠死的线，拍到一半黑屏，素材白拍，说真的挺消耗人的。 | 每天都在消耗你 | A ruler or coin for scale | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:11.5–00:20.1 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 现在我只要往手机背面一贴就开始充就完事了，口袋能装下的重量。 | 一个动作搞定 | A power meter | Upbeat bed comes in at -18 dB, cut to the action |
| 4 | 00:20.1–00:25.7 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 不是玄学，支持边充边用，通过 CE/FCC 认证，这是它能做到的原因。 | 支持边充边用，通过 CE/FCC 认证 | The first-party accessory as the control | Duck the bed to -26 dB so the numbers are clear |
| 5 | 00:25.7–00:30.0 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 链接在下面，先领券再下单 | $25.99，比一个原装充电头还便宜 | The device being charged | Outro sting + 1 s hold so it loops cleanly |
Storyboard · voiceover language English (US)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:05.1 | Handheld vertical (slight shake is fine), A desk under even light, with a second angle for close-ups; on camera: A hands-on reviewer aged 22–40 who is comfortable taking things apart on camera. Action first — snap it onto the back of the phone and it starts charging | This shot decides completion: action first, core message inside 3 seconds | Handheld at chest height, slow push-in; do not over-stabilise — the "real" look comes first | Angle reminder: Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person. | I stopped carrying a cable. | I stopped carrying a cable | The device being charged | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:05.1–00:11.5 | Control shot or empty environment: a first-party fast charger and cable; no voice, ambient sound only | Shoot "life without it" — the more specific the better, no staged feel | Locked-off or a slow lateral move; used as a transition in the edit | Every time I shoot content outside, I want to film something and the battery says no — the screen dies mid-take and the footage is gone. It adds up. | It adds up fast | A ruler or coin for scale | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:11.5–00:20.1 | Product close-up / macro, shallow depth of field, focus on Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible; keep The device being charged in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | Now I snap it onto the back of the phone and it starts charging and that is the whole routine. it is light enough to live in a pocket. | That is the whole routine | A power meter | Upbeat bed comes in at -18 dB, cut to the action |
| 4 | 00:20.1–00:25.7 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | It is not magic — 10,000mAh — two full iPhone charges with room left. That is why the difference is real. | 10,000mAh — two full iPhone charges with room left | The first-party accessory as the control | Duck the bed to -26 dB so the numbers are clear |
| 5 | 00:25.7–00:30.0 | Waist-up talking head, eyes on the lens, background: A desk under even light, with a second angle for close-ups; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Tap the cart, they sell out fast | $25.99 — less than the first-party charger alone | The device being charged | Outro sting + 1 s hold so it loops cleanly |
Creative brief (send this to a creator or production partner as-is)
- On-camera personaA hands-on reviewer aged 22–40 who is comfortable taking things apart on camera (25-32)
- StylingEveryday clothes, clean desk surface
- ToneMatter-of-fact and measurement-led, not hype
- SettingA desk under even light, with a second angle for close-ups
Props checklist
- The device being charged
- A ruler or coin for scale
- A power meter
- The first-party accessory as the control
- The product itself: Slim Magnetic Power Bank 10000mAh, 20W Fast Charge, MagSafe Compatible
- Price card asset (list price and current price on their own layer, so the price can be swapped)
Shooting notes
- Show the measurement on screen rather than saying the number
- Keep the cable and port in frame when demonstrating fit
- Do not cut between takes during a timed test — it destroys the evidence
- Narrative premise of this angle: Open on a problem the viewer already has, then show the product resolving it on camera.
- Risk reminder: Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person.
- Risk reminder: Before-and-after framing is read differently by TikTok and Meta; check the platform page before you shoot one.
- Phrasings flagged for review — keep them out of the voiceover and captions:
第一,最快(reasons and alternatives are in the "Risk flags / items to check" section)
Post notes
- Keep on-screen numbers legible at phone size
- Do not speed up a charging test without labelling it
- End on the compatibility list
- [Chinese (Simplified)] Fast delivery and high information density; no pleasantries in the first 3 seconds
- [Chinese (Simplified)] Keep the listing currency ($). If this version is ever run in a Chinese-language market, swap in that market’s currency and real price — never convert out loud
- [Chinese (Simplified)] No absolutes (best / #1 / permanent): China’s Advertising Law fines them directly
- [English (US)] First person, conversational; pauses and self-deprecation are fine — sounding scripted kills conversion
- [English (US)] Use concrete numbers ("3 weeks", not "a long time"); they read as more credible
- [English (US)] The FTC requires a clear disclosure of the commercial relationship (#ad / Paid partnership)
- [Chinese (Simplified)] Must appear: 充电速度因设备型号与环境温度而异
- [Chinese (Simplified)] Must appear: 实测数据来自自测，非实验室条件
- [English (US)] Must appear: Charge speed varies by device and ambient temperature
- [English (US)] Must appear: Numbers are from my own testing, not lab conditions
Delivery specs (one shoot, two aspect ratios)
| Platform | Aspect | Max length | Safe area | Notes |
|---|---|---|---|---|
| TikTok / TikTok Shop | 9:16 | 60s | Leave roughly 130px clear at the top and 480px at the bottom; the interaction rail on the right takes about 140px | Land the core message in the first 3 seconds; captions are on by default; AI-generated content must be disclosed by you, and the platform also labels it automatically |
| Meta (Reels and Feed) | 9:16 as the main cut, with a 1:1 delivered as backup | 30s | Keep text, logo and key elements out of roughly the top 14%, the bottom 35% and 6% on each side | Advantage+ crops automatically, so keep key elements centred; also deliver a version that reads with the sound off |
| Temu on-platform | 1:1 and 3:4 | 30s | About 8% margin on all four sides | The product must appear within the first 2 seconds and fill at least 40% of the frame; do not burn price tags into the footage, so the cut survives a price change |
| Amazon Sponsored Brands | 16:9 — the spec page says "only"; there is no vertical option | 45s | Keep text and key elements out of the bottom-right corner; no black, colour or blurred bars | 6–45 seconds, and the spec page strongly recommends 20 or under; the video language must match the marketplace (an English marketplace needs English captions or an English voiceover) |
| YouTube Shorts | 9:16 | 60s | Keep the bottom 15% clear of the title bar | Watch-through carries most of the weight; hold a still final frame for about a second so the loop feels intentional |
Risk flags / items to check
These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide.
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
第一 | High risk | Chinese list | Seller's listing copy | 《广告法》绝对化用语，平台与市监局双重风险 | 同价位里少见的 |
最快 | High risk | Chinese list | Seller's listing copy | 绝对化用语，且充电速度受设备与环境影响 | 实测充电速度 |
- 充电速度因设备型号与环境温度而异
- 实测数据来自自测，非实验室条件
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
第一 | High risk | Chinese list | Seller's listing copy | 《广告法》绝对化用语，平台与市监局双重风险 | 同价位里少见的 |
最快 | High risk | Chinese list | Seller's listing copy | 绝对化用语，且充电速度受设备与环境影响 | 实测充电速度 |
- Charge speed varies by device and ambient temperature
- Numbers are from my own testing, not lab conditions
4. A/B test matrix
| Cell | Angle | Hook | Budget share | What this cell tests |
|---|---|---|---|---|
| A | Unboxing / Review | I had low expectations for a magnetic power bank at this price. | 22.5% | Tests whether the "Unboxing / Review" angle itself holds in this category / market |
| B | Unboxing / Review | A $25.99 magnetic power bank. I have used it for two weeks — here is the honest version. | 13.5% | Same angle, different hook — separates "the angle failed" from "the hook failed" so the angle is not killed by mistake |
| C | Myth-bust | You think magnetic charging is slow? Watch this number. | 20.2% | Tests whether the "Myth-bust" angle itself holds in this category / market |
| D | Myth-bust | I bought three in this price range. This is the one I kept. | 12.1% | Same angle, different hook — separates "the angle failed" from "the hook failed" so the angle is not killed by mistake |
| E | Pain / Solution | I stopped carrying a cable. | 19.8% | Tests whether the "Pain / Solution" angle itself holds in this category / market |
| F | Pain / Solution | My phone is at 18% and I am not worried. | 11.9% | Same angle, different hook — separates "the angle failed" from "the hook failed" so the angle is not killed by mistake |
Kill criteria
- 3-second view-through < 25%: a hook problem. Test another hook on the same angle; do not touch the angle
- 3-second view-through fine but CTR < 0.8%: the middle is not persuading. Go back to the proof beat and add concrete evidence
- CTR fine but CVR < 1%: the problem is the landing page, the listing or the price — not the creative. Do not make new creative yet
- A cell spends its $30 with no orders: stop it and move the budget to the other hook on the same angle
Scale criteria
- ROAS > 1.2× target with $30 spent: add 50% budget to that cell and immediately produce 2 new hooks on the same angle as a relay
- Both hooks on one angle win: that is an "angle win" signal — extend the angle to the other language and another platform
- One hook wins but collapses on another angle: the hook won, not the angle — port that hook to the other angles
5. ROAS review sheet (fill in after the flight)
| Cell | Angle | Platform | Language | Spend | Impressions | 3s view-through | CTR | Orders | ROAS | Verdict |
|---|---|---|---|---|---|---|---|---|---|---|
| A | Unboxing / Review | |||||||||
| B | Unboxing / Review | |||||||||
| C | Myth-bust | |||||||||
| D | Myth-bust | |||||||||
| E | Pain / Solution | |||||||||
| F | Pain / Solution |
Three questions for the review
- Did the angle win or did the hook? (Both hooks up = the angle won. Only one = the hook won.)
- Did the losing angle fail the category or the market? (Check the same angle in the other language.)
- What does this round change in the category knowledge base? (Which prior moves, which hook joins the library.)
6. Build info and render-cost estimate
- Engine
fixture+inference@v0.1 (no live fetching) + rule-engine@v0.1 (category knowledge base; no model called)
| Vendor | Shots / seconds | Estimated cost |
|---|---|---|
| HeyGen Avatar V (talking head) | 75 | $3.72 |
| Kling 3.0 (macro / B-roll) | 11 | $8.80 |
| Veo/Sora (hero shots) | 1 | $6.00 |
| Total (3 angles × 2 languages) | $18.52 |
Run it on your own SKU
Scan your listing copy first (free, no login)See the other samples
FAQ
Was this plan generated by an AI model?
No. This version comes from a rule engine plus the category knowledge base, with no model call — which is why the same link always produces the same plan, reviewable and diffable. When a model is wired in, the knowledge base still constrains the skeleton, the model only polishes and localises, and the risk flags still backstop it.
Why is the product fictional?
Because we do not want a real seller's product tied to advertising advice we invented. Category, price band, spec ranges and review counts follow real ranges; only the title and shop name are made up. Use your own link for your own SKU.
Did you plant those risky selling points on purpose?
Yes. Those lines are what real listings actually say. That is exactly where the risk flags earn their keep: they scan not our generated script but the seller's own sentences, the ones about to be copied into a voiceover and a creator video.
Can I shoot straight from this brief?
Follow the structure, not the content — the product in it does not exist. Take the template and fill in your own SKU, or run a plan on your own link.