Sample creative plan: Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges
Updated 2026-08-15 · Risk-term list version 2026-08-15c
This is a complete, readable sample of the creative plan a product link produces. It is the whole deliverable, not an excerpt.
It contains three scored and explained ad angles, a Chinese and an English script and storyboard for each, a creator-ready brief, an A/B matrix with kill and scale criteria, a ROAS review sheet, and 4 flagged phrasings found in the seller's own copy.
We do not make the video. This document is what you hand to your creator, your production partner, or any generation tool. Demo sample, fictional product.
What this sample demonstrates
- The angles are scored: Social proof, Myth-bust, Pain / Solution. Every point is itemised in the score breakdown inside the angle matrix below.
- The script exists in both languages, not as a translation — hooks, pacing and CTA conventions differ between them.
- The risk flags scan the seller's own copy: this sample's selling points hit 4 phrasings, each with a reason and a replacement.
- The brief is ready to send: persona, setting, props checklist, shooting and post notes, delivery specs for five placements.
- The last two sections are the ledger: the A/B matrix says what each cell tests, and the review sheet gets filled in after the flight.
This whole page was produced by the product's own pipeline and rendered by the same renderer as the "download .html" export. What you see here is what a user gets — there is no separate marketing version.
Demo sample, fictional product. The title, shop name, specs and review counts are invented and point at no real seller. The selling points deliberately keep the high-risk phrasings that real listings use, so you can see what the risk flags actually catch.
1. Product file
- TitleSeamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges
- Chinese title无缝塑身连体衣 收腹 激光切边
- PlatformSHEIN
- Price$16.99（$24.99）
- Rating / reviews4.4 ｜ 5,478
- ShopLUMEN Basics（演示用虚构店铺）
- Data provenanceBuilt-in demo sample (hand-written, fictional product)
- URL
https://us.shein.com/Seamless-Sculpting-Bodysuit-Tummy-Control-p-9284617.html
Specs
| Field | Value |
|---|---|
| 面料 | 78% 锦纶 / 22% 氨纶 |
| 克重 | 180g/m²（四面弹） |
| 工艺 | 一体无缝织造 + 激光切边（无车缝线） |
| 尺码 | S-3XL（对应 43-95kg） |
| 颜色 | 肤色 / 黑 / 摩卡 |
| 洗涤 | 手洗或洗衣袋机洗，勿烘干 |
Seller’s own selling points (unedited — do not copy straight into a script)
- 一体无缝织造，外穿无勒痕
- 激光切边不卷边，久坐不用整理
- 穿上立刻瘦五斤，视觉减龄
- 医用级弹力面料，燃脂塑形
- 180g 轻薄面料，夏天也能穿
2. Angle matrix
| Rank | Angle | Fit | Who | Why this angle |
|---|---|---|---|---|
| 1 | Social proof | 91 | Buyers who are hesitating and want to know they are not the first. | Size anxiety is relieved by other people's experience — concrete body data ("I am 165cm and 60kg and wear an M") is the most effective social proof here. Product adjustments: 5,478 reviews — plenty of social-proof material (+9); SHEIN: heavy in-app price comparison; price and trust are the battleground (+6). |
| 2 | Myth-bust | 86 | Buyers who have tried this category before and were disappointed. | The category consensus is strong ("shapewear is always hot and tight"), so overturning it creates natural tension and handles the biggest objection at the same time. Product adjustments: 6 checkable specs — tests and myth-busting have material (+6). |
| 3 | Pain / Solution | 86 | Buyers who already feel the problem and are looking for something that fixes it. | Almost every apparel purchase is driven by one specific wearing problem (a visible line, a rolled waistband, show-through). Shooting that moment converts far better than showing the style. No product adjustments — the score is the category prior. |
Score breakdown (the angle was not picked on a hunch)
- Social proof = 91
- Womenswear / Shapewear category prior: +76
- 5,478 reviews — plenty of social-proof material: +9
- SHEIN: heavy in-app price comparison; price and trust are the battleground: +6
- Myth-bust = 86
- Womenswear / Shapewear category prior: +80
- 6 checkable specs — tests and myth-busting have material: +6
- Pain / Solution = 86
- Womenswear / Shapewear category prior: +86
3.1 Angle: Social proof
Lead with the fact that many people already bought it and were happy.
- Fit score91
- Who it targetsBuyers who are hesitating and want to know they are not the first.
- Why this angleSize anxiety is relieved by other people's experience — concrete body data ("I am 165cm and 60kg and wear an M") is the most effective social proof here. Product adjustments: 5,478 reviews — plenty of social-proof material (+9); SHEIN: heavy in-app price comparison; price and trust are the battleground (+6).
Risk notes for this angle
- Review counts and ratings must be real and current; a stale number is a false claim.
- Do not stage testimonials or imply an endorsement you cannot produce.
Script · Chinese (Simplified)
- 评价里最多的一句是"外穿真的看不出来"，尺码怎么选我一次说清楚。
- 尺码、透气、卷边，三个问题一次说完。
- 这件我穿了一个月，说点真实的。
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.2 | Hook | 评价里最多的一句是"外穿真的看不出来"，尺码怎么选我一次说清楚。 | 尺码怎么选我一次说清楚 |
| 00:04.2–00:12.7 | Proof | 5,478 条评价、4.4 分——不是我一个人这么说。 | 5,478 条评价、4.4 分 |
| 00:12.7–00:20.3 | Demo | 我拿到手也确认了：蹲下再站起来，看边缘会不会卷，坐一整天不用整理。 | 我也验证了 |
| 00:20.3–00:24.5 | Offer | 现在 $16.99 | 现在 $16.99 |
| 00:24.5–00:27.9 | CTA | 评论区扣 1，我把链接甩给你 | 评论区扣 1，我把链接甩给你 |
Script · English (US)
- the most repeated review line is "you really cannot see it" — let me settle the sizing question once.
- Sizing, breathability, rolling — all three, in one video.
- I have worn this for a month. Here is the honest version.
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.2 | Hook | the most repeated review line is "you really cannot see it" — let me settle the sizing question once. | the most repeated review line is "you really cannot see it" — let me settle the sizing question once |
| 00:04.2–00:12.7 | Proof | 5,478 reviews at 4.4 stars. So this is not just my opinion. | 5,478 reviews at 4.4 stars |
| 00:12.7–00:20.3 | Demo | I checked it myself too: squat down and stand back up, watch the edge, you cannot tell there is a layer underneath. | Verified it myself |
| 00:20.3–00:24.5 | Offer | it is $16.99 right now | it is $16.99 right now |
| 00:24.5–00:27.9 | CTA | Tap the cart, they sell out fast | Tap the cart, they sell out fast |
Storyboard · voiceover language Chinese (Simplified)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.2 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | This shot decides completion: action first, core message inside 3 seconds | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Angle reminder: Review counts and ratings must be real and current; a stale number is a false claim. | 评价里最多的一句是"外穿真的看不出来"，尺码怎么选我一次说清楚。 | 尺码怎么选我一次说清楚 | A fitted dress (used for the comparison, never changed) | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.2–00:12.7 | Full-screen text card over a product still (Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges); the text must match the voiceover so the price can be swapped later | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Still frame, composited in the editing software — nothing to shoot | 5,478 条评价、4.4 分——不是我一个人这么说。 | 5,478 条评价、4.4 分 | Close-up of the size label | Duck the bed to -26 dB so the numbers are clear |
| 3 | 00:12.7–00:20.3 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 我拿到手也确认了：蹲下再站起来，看边缘会不会卷，坐一整天不用整理。 | 我也验证了 | An older piece of the same type (the control) | Upbeat bed comes in at -18 dB, cut to the action |
| 4 | 00:20.3–00:24.5 | Full-screen text card over a product still (Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges); the text must match the voiceover so the price can be swapped later | Price and offer on their own layer so they can be swapped — do not burn them in | Still frame, composited in the editing software — nothing to shoot | 现在 $16.99 | 现在 $16.99 | A fitting mirror | Energy rises, one short sting |
| 5 | 00:24.5–00:27.9 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 评论区扣 1，我把链接甩给你 | 评论区扣 1，我把链接甩给你 | A fitted dress (used for the comparison, never changed) | Outro sting + 1 s hold so it loops cleanly |
Storyboard · voiceover language English (US)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.2 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | This shot decides completion: action first, core message inside 3 seconds | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Angle reminder: Review counts and ratings must be real and current; a stale number is a false claim. | the most repeated review line is "you really cannot see it" — let me settle the sizing question once. | the most repeated review line is "you really cannot see it" — let me settle the sizing question once | A fitted dress (used for the comparison, never changed) | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.2–00:12.7 | Full-screen text card over a product still (Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges); the text must match the voiceover so the price can be swapped later | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Still frame, composited in the editing software — nothing to shoot | 5,478 reviews at 4.4 stars. So this is not just my opinion. | 5,478 reviews at 4.4 stars | Close-up of the size label | Duck the bed to -26 dB so the numbers are clear |
| 3 | 00:12.7–00:20.3 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | I checked it myself too: squat down and stand back up, watch the edge, you cannot tell there is a layer underneath. | Verified it myself | An older piece of the same type (the control) | Upbeat bed comes in at -18 dB, cut to the action |
| 4 | 00:20.3–00:24.5 | Full-screen text card over a product still (Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges); the text must match the voiceover so the price can be swapped later | Price and offer on their own layer so they can be swapped — do not burn them in | Still frame, composited in the editing software — nothing to shoot | it is $16.99 right now | it is $16.99 right now | A fitting mirror | Energy rises, one short sting |
| 5 | 00:24.5–00:27.9 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Tap the cart, they sell out fast | Tap the cart, they sell out fast | A fitted dress (used for the comparison, never changed) | Outro sting + 1 s hold so it loops cleanly |
Creative brief (send this to a creator or production partner as-is)
- On-camera personaA woman aged 24–35 with a real body (not a model figure) who can show a before-and-after naturally (24-35)
- StylingBare-faced to light makeup, two outer looks (one fitted dress, one workwear set)
- ToneCandid, sharing-from-experience — no "perfect body" narrative
- SettingBedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim
Props checklist
- A fitted dress (used for the comparison, never changed)
- Close-up of the size label
- An older piece of the same type (the control)
- A fitting mirror
- The product itself: Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges
- Price card asset (list price and current price on their own layer, so the price can be swapped)
Shooting notes
- A before-and-after must change exactly one variable — same outer layer, same camera position, same lighting, or it is not credible
- "No roll after sitting all day" needs timestamp evidence: shoot once at the start and once at the end
- Keep scales, tape measures and body numbers out of frame entirely — they trigger health-category review directly
- Narrative premise of this angle: Lead with the fact that many people already bought it and were happy.
- Risk reminder: Review counts and ratings must be real and current; a stale number is a false claim.
- Risk reminder: Do not stage testimonials or imply an endorsement you cannot produce.
- Phrasings flagged for review — keep them out of the voiceover and captions:
瘦五斤,立刻,燃脂,医用(reasons and alternatives are in the "Risk flags / items to check" section)
Post notes
- Show the comparison as picture-in-picture or a slider split, not a jump cut
- Captions must follow the cleaned copy exactly; the voiceover can be looser but a flagged term must never appear in the captions
- End on a sizing note — it reduces returns
- [Chinese (Simplified)] Fast delivery and high information density; no pleasantries in the first 3 seconds
- [Chinese (Simplified)] Keep the listing currency ($). If this version is ever run in a Chinese-language market, swap in that market’s currency and real price — never convert out loud
- [Chinese (Simplified)] No absolutes (best / #1 / permanent): China’s Advertising Law fines them directly
- [English (US)] First person, conversational; pauses and self-deprecation are fine — sounding scripted kills conversion
- [English (US)] Use concrete numbers ("3 weeks", not "a long time"); they read as more credible
- [English (US)] The FTC requires a clear disclosure of the commercial relationship (#ad / Paid partnership)
- [Chinese (Simplified)] Must appear: 本品为服饰，不具备减重、医疗或矫正功能
- [Chinese (Simplified)] Must appear: 视觉效果因个人身材与所选尺码而异
- [English (US)] Must appear: This is a garment. It does not provide weight-loss, medical, or corrective effects.
- [English (US)] Must appear: How it looks varies by body and by the size you pick.
Delivery specs (one shoot, two aspect ratios)
| Platform | Aspect | Max length | Safe area | Notes |
|---|---|---|---|---|
| TikTok / TikTok Shop | 9:16 | 60s | Leave roughly 130px clear at the top and 480px at the bottom; the interaction rail on the right takes about 140px | Land the core message in the first 3 seconds; captions are on by default; AI-generated content must be disclosed by you, and the platform also labels it automatically |
| Meta (Reels and Feed) | 9:16 as the main cut, with a 1:1 delivered as backup | 30s | Keep text, logo and key elements out of roughly the top 14%, the bottom 35% and 6% on each side | Advantage+ crops automatically, so keep key elements centred; also deliver a version that reads with the sound off |
| Temu on-platform | 1:1 and 3:4 | 30s | About 8% margin on all four sides | The product must appear within the first 2 seconds and fill at least 40% of the frame; do not burn price tags into the footage, so the cut survives a price change |
| Amazon Sponsored Brands | 16:9 — the spec page says "only"; there is no vertical option | 45s | Keep text and key elements out of the bottom-right corner; no black, colour or blurred bars | 6–45 seconds, and the spec page strongly recommends 20 or under; the video language must match the marketplace (an English marketplace needs English captions or an English voiceover) |
| YouTube Shorts | 9:16 | 60s | Keep the bottom 15% clear of the title bar | Watch-through carries most of the weight; hold a still final frame for about a second so the loop feels intentional |
Risk flags / items to check
These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide.
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
瘦五斤 | High risk | Chinese list | Seller's listing copy | 带数字的减重承诺，是这张表里风险最高的一种：它可被逐字核对，也最容易被截图举报。 | 视觉上更利落 |
立刻 | Needs review | Chinese list | Seller's listing copy | An immediacy claim about an outcome that varies by body. High false-positive rate — "ships instantly" carries no risk. Read the context. | once it is on |
燃脂 | High risk | Chinese list | Seller's listing copy | A garment takes no part in fat metabolism. This family is where shapewear listings are removed most often. | (no safe alternative — cut the whole sentence) |
医用 | High risk | Chinese list | Seller's listing copy | A medical-device claim that needs certification apparel cannot get. It usually only means "strong stretch", so swapping it costs you nothing. | high-compression knit |
- 本品为服饰，不具备减重、医疗或矫正功能
- 视觉效果因个人身材与所选尺码而异
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
瘦五斤 | High risk | Chinese list | Seller's listing copy | 带数字的减重承诺，是这张表里风险最高的一种：它可被逐字核对，也最容易被截图举报。 | 视觉上更利落 |
立刻 | Needs review | Chinese list | Seller's listing copy | An immediacy claim about an outcome that varies by body. High false-positive rate — "ships instantly" carries no risk. Read the context. | once it is on |
燃脂 | High risk | Chinese list | Seller's listing copy | A garment takes no part in fat metabolism. This family is where shapewear listings are removed most often. | (no safe alternative — cut the whole sentence) |
医用 | High risk | Chinese list | Seller's listing copy | A medical-device claim that needs certification apparel cannot get. It usually only means "strong stretch", so swapping it costs you nothing. | high-compression knit |
- This is a garment. It does not provide weight-loss, medical, or corrective effects.
- How it looks varies by body and by the size you pick.
3.2 Angle: Myth-bust
Take a belief the audience already holds, show why it is wrong, and land the product as the correction.
- Fit score86
- Who it targetsBuyers who have tried this category before and were disappointed.
- Why this angleThe category consensus is strong ("shapewear is always hot and tight"), so overturning it creates natural tension and handles the biggest objection at the same time. Product adjustments: 6 checkable specs — tests and myth-busting have material (+6).
Risk notes for this angle
- Correcting a myth still counts as a claim — do not replace one outcome promise with another.
- Naming a competitor category invites comparison rules; keep it about the belief, not a brand.
Script · Chinese (Simplified)
- 都说塑身的都闷——这件夏天我穿了一个月。
- 这件我穿了一个月，说点真实的。
- 尺码、透气、卷边，三个问题一次说完。
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.8 | Hook | 都说塑身的都闷——这件夏天我穿了一个月。 | 都说塑身的都闷——这件夏天我穿了一个月 |
| 00:04.8–00:10.4 | Problem | 大部分人会说"塑身的都很闷很勒"，所以一直在大牌同款塑身衣上花冤枉钱。 | 你以为的 |
| 00:10.4–00:18.4 | Proof | 真正决定体验的是一体无缝织造，外穿无勒痕，不是你以为的那个点。 | 真正的变量 |
| 00:18.4–00:24.8 | Demo | 所以我改成把裙子套上去，看外面看不看得出来，坐一整天不用整理。 | 改这一步就行 |
| 00:24.8–00:28.0 | CTA | 尺码表在评论区置顶，先看再拍 | 尺码表在评论区置顶，先看再拍 |
Script · English (US)
- Everyone says these are hot to wear. I wore this all summer.
- I have worn this for a month. Here is the honest version.
- Sizing, breathability, rolling — all three, in one video.
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.8 | Hook | Everyone says these are hot to wear. I wore this all summer. | I wore this all summer |
| 00:04.8–00:10.4 | Problem | Most people will tell you "shapewear is always hot and tight", so they keep paying for the name-brand version. | What you think |
| 00:10.4–00:18.4 | Proof | The thing that actually decides it is 78% nylon, 22% spandex, four-way stretch — not the part you were told to look at. | The real variable |
| 00:18.4–00:24.8 | Demo | So I switched to pull the dress over it and see if you can tell, and I can sit all day without adjusting it. | Change this one step |
| 00:24.8–00:28.0 | CTA | Link in bio — ask me if you are between sizes | Link in bio — ask me if you are between sizes |
Storyboard · voiceover language Chinese (Simplified)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.8 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | This shot decides completion: action first, core message inside 3 seconds | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Angle reminder: Correcting a myth still counts as a claim — do not replace one outcome promise with another. | 都说塑身的都闷——这件夏天我穿了一个月。 | 都说塑身的都闷——这件夏天我穿了一个月 | A fitted dress (used for the comparison, never changed) | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.8–00:10.4 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Shoot "life without it" — the more specific the better, no staged feel | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 大部分人会说"塑身的都很闷很勒"，所以一直在大牌同款塑身衣上花冤枉钱。 | 你以为的 | Close-up of the size label | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:10.4–00:18.4 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 真正决定体验的是一体无缝织造，外穿无勒痕，不是你以为的那个点。 | 真正的变量 | An older piece of the same type (the control) | Duck the bed to -26 dB so the numbers are clear |
| 4 | 00:18.4–00:24.8 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 所以我改成把裙子套上去，看外面看不看得出来，坐一整天不用整理。 | 改这一步就行 | A fitting mirror | Upbeat bed comes in at -18 dB, cut to the action |
| 5 | 00:24.8–00:28.0 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 尺码表在评论区置顶，先看再拍 | 尺码表在评论区置顶，先看再拍 | A fitted dress (used for the comparison, never changed) | Outro sting + 1 s hold so it loops cleanly |
Storyboard · voiceover language English (US)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.8 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | This shot decides completion: action first, core message inside 3 seconds | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Angle reminder: Correcting a myth still counts as a claim — do not replace one outcome promise with another. | Everyone says these are hot to wear. I wore this all summer. | I wore this all summer | A fitted dress (used for the comparison, never changed) | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.8–00:10.4 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Shoot "life without it" — the more specific the better, no staged feel | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Most people will tell you "shapewear is always hot and tight", so they keep paying for the name-brand version. | What you think | Close-up of the size label | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:10.4–00:18.4 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | The thing that actually decides it is 78% nylon, 22% spandex, four-way stretch — not the part you were told to look at. | The real variable | An older piece of the same type (the control) | Duck the bed to -26 dB so the numbers are clear |
| 4 | 00:18.4–00:24.8 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | So I switched to pull the dress over it and see if you can tell, and I can sit all day without adjusting it. | Change this one step | A fitting mirror | Upbeat bed comes in at -18 dB, cut to the action |
| 5 | 00:24.8–00:28.0 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Link in bio — ask me if you are between sizes | Link in bio — ask me if you are between sizes | A fitted dress (used for the comparison, never changed) | Outro sting + 1 s hold so it loops cleanly |
Creative brief (send this to a creator or production partner as-is)
- On-camera personaA woman aged 24–35 with a real body (not a model figure) who can show a before-and-after naturally (24-35)
- StylingBare-faced to light makeup, two outer looks (one fitted dress, one workwear set)
- ToneCandid, sharing-from-experience — no "perfect body" narrative
- SettingBedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim
Props checklist
- A fitted dress (used for the comparison, never changed)
- Close-up of the size label
- An older piece of the same type (the control)
- A fitting mirror
- The product itself: Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges
- Price card asset (list price and current price on their own layer, so the price can be swapped)
Shooting notes
- A before-and-after must change exactly one variable — same outer layer, same camera position, same lighting, or it is not credible
- "No roll after sitting all day" needs timestamp evidence: shoot once at the start and once at the end
- Keep scales, tape measures and body numbers out of frame entirely — they trigger health-category review directly
- Narrative premise of this angle: Take a belief the audience already holds, show why it is wrong, and land the product as the correction.
- Risk reminder: Correcting a myth still counts as a claim — do not replace one outcome promise with another.
- Risk reminder: Naming a competitor category invites comparison rules; keep it about the belief, not a brand.
- Phrasings flagged for review — keep them out of the voiceover and captions:
瘦五斤,立刻,燃脂,医用(reasons and alternatives are in the "Risk flags / items to check" section)
Post notes
- Show the comparison as picture-in-picture or a slider split, not a jump cut
- Captions must follow the cleaned copy exactly; the voiceover can be looser but a flagged term must never appear in the captions
- End on a sizing note — it reduces returns
- [Chinese (Simplified)] Fast delivery and high information density; no pleasantries in the first 3 seconds
- [Chinese (Simplified)] Keep the listing currency ($). If this version is ever run in a Chinese-language market, swap in that market’s currency and real price — never convert out loud
- [Chinese (Simplified)] No absolutes (best / #1 / permanent): China’s Advertising Law fines them directly
- [English (US)] First person, conversational; pauses and self-deprecation are fine — sounding scripted kills conversion
- [English (US)] Use concrete numbers ("3 weeks", not "a long time"); they read as more credible
- [English (US)] The FTC requires a clear disclosure of the commercial relationship (#ad / Paid partnership)
- [Chinese (Simplified)] Must appear: 本品为服饰，不具备减重、医疗或矫正功能
- [Chinese (Simplified)] Must appear: 视觉效果因个人身材与所选尺码而异
- [English (US)] Must appear: This is a garment. It does not provide weight-loss, medical, or corrective effects.
- [English (US)] Must appear: How it looks varies by body and by the size you pick.
Delivery specs (one shoot, two aspect ratios)
| Platform | Aspect | Max length | Safe area | Notes |
|---|---|---|---|---|
| TikTok / TikTok Shop | 9:16 | 60s | Leave roughly 130px clear at the top and 480px at the bottom; the interaction rail on the right takes about 140px | Land the core message in the first 3 seconds; captions are on by default; AI-generated content must be disclosed by you, and the platform also labels it automatically |
| Meta (Reels and Feed) | 9:16 as the main cut, with a 1:1 delivered as backup | 30s | Keep text, logo and key elements out of roughly the top 14%, the bottom 35% and 6% on each side | Advantage+ crops automatically, so keep key elements centred; also deliver a version that reads with the sound off |
| Temu on-platform | 1:1 and 3:4 | 30s | About 8% margin on all four sides | The product must appear within the first 2 seconds and fill at least 40% of the frame; do not burn price tags into the footage, so the cut survives a price change |
| Amazon Sponsored Brands | 16:9 — the spec page says "only"; there is no vertical option | 45s | Keep text and key elements out of the bottom-right corner; no black, colour or blurred bars | 6–45 seconds, and the spec page strongly recommends 20 or under; the video language must match the marketplace (an English marketplace needs English captions or an English voiceover) |
| YouTube Shorts | 9:16 | 60s | Keep the bottom 15% clear of the title bar | Watch-through carries most of the weight; hold a still final frame for about a second so the loop feels intentional |
Risk flags / items to check
These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide.
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
瘦五斤 | High risk | Chinese list | Seller's listing copy | 带数字的减重承诺，是这张表里风险最高的一种：它可被逐字核对，也最容易被截图举报。 | 视觉上更利落 |
立刻 | Needs review | Chinese list | Seller's listing copy | An immediacy claim about an outcome that varies by body. High false-positive rate — "ships instantly" carries no risk. Read the context. | once it is on |
燃脂 | High risk | Chinese list | Seller's listing copy | A garment takes no part in fat metabolism. This family is where shapewear listings are removed most often. | (no safe alternative — cut the whole sentence) |
医用 | High risk | Chinese list | Seller's listing copy | A medical-device claim that needs certification apparel cannot get. It usually only means "strong stretch", so swapping it costs you nothing. | high-compression knit |
- 本品为服饰，不具备减重、医疗或矫正功能
- 视觉效果因个人身材与所选尺码而异
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
瘦五斤 | High risk | Chinese list | Seller's listing copy | 带数字的减重承诺，是这张表里风险最高的一种：它可被逐字核对，也最容易被截图举报。 | 视觉上更利落 |
立刻 | Needs review | Chinese list | Seller's listing copy | An immediacy claim about an outcome that varies by body. High false-positive rate — "ships instantly" carries no risk. Read the context. | once it is on |
燃脂 | High risk | Chinese list | Seller's listing copy | A garment takes no part in fat metabolism. This family is where shapewear listings are removed most often. | (no safe alternative — cut the whole sentence) |
医用 | High risk | Chinese list | Seller's listing copy | A medical-device claim that needs certification apparel cannot get. It usually only means "strong stretch", so swapping it costs you nothing. | high-compression knit |
- This is a garment. It does not provide weight-loss, medical, or corrective effects.
- How it looks varies by body and by the size you pick.
3.3 Angle: Pain / Solution
Open on a problem the viewer already has, then show the product resolving it on camera.
- Fit score86
- Who it targetsBuyers who already feel the problem and are looking for something that fixes it.
- Why this angleAlmost every apparel purchase is driven by one specific wearing problem (a visible line, a rolled waistband, show-through). Shooting that moment converts far better than showing the style. No product adjustments — the score is the category prior.
Risk notes for this angle
- Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person.
- Before-and-after framing is read differently by TikTok and Meta; check the platform page before you shoot one.
Script · Chinese (Simplified)
- 这件我坐了一整天，没卷边。
- 穿贴身裙子，腰上那一圈痕真的很出戏。
- 收腹的我买过五条，只有这条我没脱下来过。
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.8 | Hook | 这件我坐了一整天，没卷边。 | 这件我坐了一整天，没卷边 |
| 00:04.8–00:10.8 | Problem | 每次上班要穿正装都要夏天多穿一层就闷，拍照要挑角度，说真的挺消耗人的。 | 每天都在消耗你 |
| 00:10.8–00:18.8 | Demo | 现在我只要蹲下再站起来，看边缘会不会卷就完事了，坐一整天不用整理。 | 一个动作搞定 |
| 00:18.8–00:24.0 | Proof | 不是玄学，180g 轻薄面料，夏天也能穿，这是它能做到的原因。 | 180g 轻薄面料，夏天也能穿 |
| 00:24.0–00:28.0 | CTA | 评论区扣 1，我把链接甩给你 | 现在 $16.99 |
Script · English (US)
- I sat in this for a full day. It did not roll.
- That line across your waist under a fitted dress ruins the whole look.
- I have bought five tummy-control pieces. This is the one I never took off.
| Time | Beat | Voiceover | Caption |
|---|---|---|---|
| 00:00.0–00:04.8 | Hook | I sat in this for a full day. It did not roll. | I sat in this for a full day |
| 00:04.8–00:10.8 | Problem | Every time I office days, anything fitted leaves a line across the waist — I have to pick my angles in photos. It adds up. | It adds up fast |
| 00:10.8–00:18.8 | Demo | Now I squat down and stand back up, watch the edge and that is the whole routine. it is thin enough to wear in summer. | That is the whole routine |
| 00:18.8–00:24.0 | Proof | It is not magic — I worked at a desk in it for eight hours and it did not roll. That is why the difference is real. | I worked at a desk in it for eight hours and it did not roll |
| 00:24.0–00:28.0 | CTA | Comment "link" and I will send it over | it is $16.99 right now |
Storyboard · voiceover language Chinese (Simplified)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.8 | Handheld vertical (slight shake is fine), Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; on camera: A woman aged 24–35 with a real body (not a model figure) who can show a before-and-after naturally. Action first — pull the dress over it and see if you can tell | This shot decides completion: action first, core message inside 3 seconds | Handheld at chest height, slow push-in; do not over-stabilise — the "real" look comes first | Angle reminder: Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person. | 这件我坐了一整天，没卷边。 | 这件我坐了一整天，没卷边 | A fitted dress (used for the comparison, never changed) | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.8–00:10.8 | Control shot or empty environment: the name-brand version; no voice, ambient sound only | Shoot "life without it" — the more specific the better, no staged feel | Locked-off or a slow lateral move; used as a transition in the edit | 每次上班要穿正装都要夏天多穿一层就闷，拍照要挑角度，说真的挺消耗人的。 | 每天都在消耗你 | Close-up of the size label | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:10.8–00:18.8 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | 现在我只要蹲下再站起来，看边缘会不会卷就完事了，坐一整天不用整理。 | 一个动作搞定 | An older piece of the same type (the control) | Upbeat bed comes in at -18 dB, cut to the action |
| 4 | 00:18.8–00:24.0 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 不是玄学，180g 轻薄面料，夏天也能穿，这是它能做到的原因。 | 180g 轻薄面料，夏天也能穿 | A fitting mirror | Duck the bed to -26 dB so the numbers are clear |
| 5 | 00:24.0–00:28.0 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | 评论区扣 1，我把链接甩给你 | 现在 $16.99 | A fitted dress (used for the comparison, never changed) | Outro sting + 1 s hold so it loops cleanly |
Storyboard · voiceover language English (US)
| # | Time | Visual | Camera | Voiceover | Caption | Props | Music |
|---|---|---|---|---|---|---|---|
| 1 | 00:00.0–00:04.8 | Handheld vertical (slight shake is fine), Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; on camera: A woman aged 24–35 with a real body (not a model figure) who can show a before-and-after naturally. Action first — pull the dress over it and see if you can tell | This shot decides completion: action first, core message inside 3 seconds | Handheld at chest height, slow push-in; do not over-stabilise — the "real" look comes first | Angle reminder: Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person. | I sat in this for a full day. It did not roll. | I sat in this for a full day | A fitted dress (used for the comparison, never changed) | No music or ambient only — the voice carries it; any bed in the first 3 seconds dilutes the message |
| 2 | 00:04.8–00:10.8 | Control shot or empty environment: the name-brand version; no voice, ambient sound only | Shoot "life without it" — the more specific the better, no staged feel | Locked-off or a slow lateral move; used as a transition in the edit | Every time I office days, anything fitted leaves a line across the waist — I have to pick my angles in photos. It adds up. | It adds up fast | Close-up of the size label | Low-frequency bed at -24 dB, a touch of tension |
| 3 | 00:10.8–00:18.8 | Product close-up / macro, shallow depth of field, focus on Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges; keep A fitted dress (used for the comparison, never changed) in frame for scale | Shoot the whole action uncut; the viewer has to see how it is done | Locked-off macro, f/2.0–2.8, manual focus locked — no autofocus hunting | Now I squat down and stand back up, watch the edge and that is the whole routine. it is thin enough to wear in summer. | That is the whole routine | An older piece of the same type (the control) | Upbeat bed comes in at -18 dB, cut to the action |
| 4 | 00:18.8–00:24.0 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Shoot something checkable (a spec, a timer, a seam) and overlay the number | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | It is not magic — I worked at a desk in it for eight hours and it did not roll. That is why the difference is real. | I worked at a desk in it for eight hours and it did not roll | A fitting mirror | Duck the bed to -26 dB so the numbers are clear |
| 5 | 00:24.0–00:28.0 | Waist-up talking head, eyes on the lens, background: Bedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim; no teleprompter feel | Look at the lens, bring the tone down, hold 1 s at the end | Locked-off, 35mm equivalent, subject centred slightly high, leave the bottom clear for captions | Comment "link" and I will send it over | it is $16.99 right now | A fitted dress (used for the comparison, never changed) | Outro sting + 1 s hold so it loops cleanly |
Creative brief (send this to a creator or production partner as-is)
- On-camera personaA woman aged 24–35 with a real body (not a model figure) who can show a before-and-after naturally (24-35)
- StylingBare-faced to light makeup, two outer looks (one fitted dress, one workwear set)
- ToneCandid, sharing-from-experience — no "perfect body" narrative
- SettingBedroom or in front of a fitting mirror in natural light, plus a real outdoor or office segment as evidence for the "wore it all day" claim
Props checklist
- A fitted dress (used for the comparison, never changed)
- Close-up of the size label
- An older piece of the same type (the control)
- A fitting mirror
- The product itself: Seamless Sculpting Bodysuit, Tummy Control, Laser-Cut Edges
- Price card asset (list price and current price on their own layer, so the price can be swapped)
Shooting notes
- A before-and-after must change exactly one variable — same outer layer, same camera position, same lighting, or it is not credible
- "No roll after sitting all day" needs timestamp evidence: shoot once at the start and once at the end
- Keep scales, tape measures and body numbers out of frame entirely — they trigger health-category review directly
- Narrative premise of this angle: Open on a problem the viewer already has, then show the product resolving it on camera.
- Risk reminder: Do not frame the problem as a flaw in the viewer's body — describe the situation (a dress that pulls, a waistband that digs in), not the person.
- Risk reminder: Before-and-after framing is read differently by TikTok and Meta; check the platform page before you shoot one.
- Phrasings flagged for review — keep them out of the voiceover and captions:
瘦五斤,立刻,燃脂,医用(reasons and alternatives are in the "Risk flags / items to check" section)
Post notes
- Show the comparison as picture-in-picture or a slider split, not a jump cut
- Captions must follow the cleaned copy exactly; the voiceover can be looser but a flagged term must never appear in the captions
- End on a sizing note — it reduces returns
- [Chinese (Simplified)] Fast delivery and high information density; no pleasantries in the first 3 seconds
- [Chinese (Simplified)] Keep the listing currency ($). If this version is ever run in a Chinese-language market, swap in that market’s currency and real price — never convert out loud
- [Chinese (Simplified)] No absolutes (best / #1 / permanent): China’s Advertising Law fines them directly
- [English (US)] First person, conversational; pauses and self-deprecation are fine — sounding scripted kills conversion
- [English (US)] Use concrete numbers ("3 weeks", not "a long time"); they read as more credible
- [English (US)] The FTC requires a clear disclosure of the commercial relationship (#ad / Paid partnership)
- [Chinese (Simplified)] Must appear: 本品为服饰，不具备减重、医疗或矫正功能
- [Chinese (Simplified)] Must appear: 视觉效果因个人身材与所选尺码而异
- [English (US)] Must appear: This is a garment. It does not provide weight-loss, medical, or corrective effects.
- [English (US)] Must appear: How it looks varies by body and by the size you pick.
Delivery specs (one shoot, two aspect ratios)
| Platform | Aspect | Max length | Safe area | Notes |
|---|---|---|---|---|
| TikTok / TikTok Shop | 9:16 | 60s | Leave roughly 130px clear at the top and 480px at the bottom; the interaction rail on the right takes about 140px | Land the core message in the first 3 seconds; captions are on by default; AI-generated content must be disclosed by you, and the platform also labels it automatically |
| Meta (Reels and Feed) | 9:16 as the main cut, with a 1:1 delivered as backup | 30s | Keep text, logo and key elements out of roughly the top 14%, the bottom 35% and 6% on each side | Advantage+ crops automatically, so keep key elements centred; also deliver a version that reads with the sound off |
| Temu on-platform | 1:1 and 3:4 | 30s | About 8% margin on all four sides | The product must appear within the first 2 seconds and fill at least 40% of the frame; do not burn price tags into the footage, so the cut survives a price change |
| Amazon Sponsored Brands | 16:9 — the spec page says "only"; there is no vertical option | 45s | Keep text and key elements out of the bottom-right corner; no black, colour or blurred bars | 6–45 seconds, and the spec page strongly recommends 20 or under; the video language must match the marketplace (an English marketplace needs English captions or an English voiceover) |
| YouTube Shorts | 9:16 | 60s | Keep the bottom 15% clear of the title bar | Watch-through carries most of the weight; hold a still final frame for about a second so the loop feels intentional |
Risk flags / items to check
These risk flags are an assisted check. They are not a compliance ruling and not legal advice — the platform’s review and your own legal judgment decide.
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
瘦五斤 | High risk | Chinese list | Seller's listing copy | 带数字的减重承诺，是这张表里风险最高的一种：它可被逐字核对，也最容易被截图举报。 | 视觉上更利落 |
立刻 | Needs review | Chinese list | Seller's listing copy | An immediacy claim about an outcome that varies by body. High false-positive rate — "ships instantly" carries no risk. Read the context. | once it is on |
燃脂 | High risk | Chinese list | Seller's listing copy | A garment takes no part in fat metabolism. This family is where shapewear listings are removed most often. | (no safe alternative — cut the whole sentence) |
医用 | High risk | Chinese list | Seller's listing copy | A medical-device claim that needs certification apparel cannot get. It usually only means "strong stretch", so swapping it costs you nothing. | high-compression knit |
- 本品为服饰，不具备减重、医疗或矫正功能
- 视觉效果因个人身材与所选尺码而异
| Term | Level | List | Found in | Why it is risky | Say instead |
|---|---|---|---|---|---|
瘦五斤 | High risk | Chinese list | Seller's listing copy | 带数字的减重承诺，是这张表里风险最高的一种：它可被逐字核对，也最容易被截图举报。 | 视觉上更利落 |
立刻 | Needs review | Chinese list | Seller's listing copy | An immediacy claim about an outcome that varies by body. High false-positive rate — "ships instantly" carries no risk. Read the context. | once it is on |
燃脂 | High risk | Chinese list | Seller's listing copy | A garment takes no part in fat metabolism. This family is where shapewear listings are removed most often. | (no safe alternative — cut the whole sentence) |
医用 | High risk | Chinese list | Seller's listing copy | A medical-device claim that needs certification apparel cannot get. It usually only means "strong stretch", so swapping it costs you nothing. | high-compression knit |
- This is a garment. It does not provide weight-loss, medical, or corrective effects.
- How it looks varies by body and by the size you pick.
4. A/B test matrix
| Cell | Angle | Hook | Budget share | What this cell tests |
|---|---|---|---|---|
| A | Social proof | the most repeated review line is "you really cannot see it" — let me settle the sizing question once. | 21.6% | Tests whether the "Social proof" angle itself holds in this category / market |
| B | Social proof | Sizing, breathability, rolling — all three, in one video. | 13% | Same angle, different hook — separates "the angle failed" from "the hook failed" so the angle is not killed by mistake |
| C | Myth-bust | Everyone says these are hot to wear. I wore this all summer. | 20.4% | Tests whether the "Myth-bust" angle itself holds in this category / market |
| D | Myth-bust | I have worn this for a month. Here is the honest version. | 12.3% | Same angle, different hook — separates "the angle failed" from "the hook failed" so the angle is not killed by mistake |
| E | Pain / Solution | I sat in this for a full day. It did not roll. | 20.4% | Tests whether the "Pain / Solution" angle itself holds in this category / market |
| F | Pain / Solution | That line across your waist under a fitted dress ruins the whole look. | 12.3% | Same angle, different hook — separates "the angle failed" from "the hook failed" so the angle is not killed by mistake |
Kill criteria
- 3-second view-through < 25%: a hook problem. Test another hook on the same angle; do not touch the angle
- 3-second view-through fine but CTR < 0.8%: the middle is not persuading. Go back to the proof beat and add concrete evidence
- CTR fine but CVR < 1%: the problem is the landing page, the listing or the price — not the creative. Do not make new creative yet
- A cell spends its $30 with no orders: stop it and move the budget to the other hook on the same angle
Scale criteria
- ROAS > 1.2× target with $30 spent: add 50% budget to that cell and immediately produce 2 new hooks on the same angle as a relay
- Both hooks on one angle win: that is an "angle win" signal — extend the angle to the other language and another platform
- One hook wins but collapses on another angle: the hook won, not the angle — port that hook to the other angles
5. ROAS review sheet (fill in after the flight)
| Cell | Angle | Platform | Language | Spend | Impressions | 3s view-through | CTR | Orders | ROAS | Verdict |
|---|---|---|---|---|---|---|---|---|---|---|
| A | Social proof | |||||||||
| B | Social proof | |||||||||
| C | Myth-bust | |||||||||
| D | Myth-bust | |||||||||
| E | Pain / Solution | |||||||||
| F | Pain / Solution |
Three questions for the review
- Did the angle win or did the hook? (Both hooks up = the angle won. Only one = the hook won.)
- Did the losing angle fail the category or the market? (Check the same angle in the other language.)
- What does this round change in the category knowledge base? (Which prior moves, which hook joins the library.)
6. Build info and render-cost estimate
- Engine
fixture+inference@v0.1 (no live fetching) + rule-engine@v0.1 (category knowledge base; no model called)
| Vendor | Shots / seconds | Estimated cost |
|---|---|---|
| HeyGen Avatar V (talking head) | 71 | $3.52 |
| Kling 3.0 (macro / B-roll) | 9 | $7.20 |
| Veo/Sora (hero shots) | 1 | $6.00 |
| Total (3 angles × 2 languages) | $16.72 |
Run it on your own SKU
Scan your listing copy first (free, no login)See the other samples
FAQ
Was this plan generated by an AI model?
No. This version comes from a rule engine plus the category knowledge base, with no model call — which is why the same link always produces the same plan, reviewable and diffable. When a model is wired in, the knowledge base still constrains the skeleton, the model only polishes and localises, and the risk flags still backstop it.
Why is the product fictional?
Because we do not want a real seller's product tied to advertising advice we invented. Category, price band, spec ranges and review counts follow real ranges; only the title and shop name are made up. Use your own link for your own SKU.
Did you plant those risky selling points on purpose?
Yes. Those lines are what real listings actually say. That is exactly where the risk flags earn their keep: they scan not our generated script but the seller's own sentences, the ones about to be copied into a voiceover and a creator video.
Can I shoot straight from this brief?
Follow the structure, not the content — the product in it does not exist. Take the template and fill in your own SKU, or run a plan on your own link.